Patient satisfaction of Health Care service quality in Saudi Arabia Research Proposal - 1

Patient satisfaction of Health Care service quality in Saudi Arabia - Research Proposal Example The study that uses the recipients of the healthcare services as its respondents will also exhibit the cultural diversity in the country to ensure the sample is a representative of the general Saudi Arabian population. Questionnaires will be the key instrument for data collection and the obtained data will eventually be analyzed for the purposes and reflected upon in regard to subject under study. Conclusions and inferences will be made based on the accrued information for the purpose of recommending the suitable healthcare approaches for improving the service quality. Patient satisfaction refers to the feelings of an individual in form of pleasure or disappointment as a result of comparing the perceived performance outcome of healthcare services in relation to the expectations of the individual. In this case, therefore, a performance that is way below the expectations of the patient results in dissatisfaction, whereas the service whose perceived quality is within the patient’s expectations results in satisfaction and delight (Nguyen Thi, Briancon, Empereur and Guillemin, 2002). In the recent days, the healthcare service providers have had to awaken to the challenges, quality, competition, and the marketing realities posed by the consumers of their services. In line with these changes, there has been the emergence of an equally important and related issue, which is the relationship between the care provider and the patient concerning the general evaluation of the quality of health care service (Andaleeb, 2001). There is a marked level of fr ustration among the patients, especially with the recent commercialization of the health care services, weakened relationship between the client and care provider, and the proliferation and bureaucratization of the health care system (Pakdil& Harwood, 2005). In order to realize patient satisfaction in the