Pancit ng taga Malabon Online Ordering, Sales and Inventory Management System Essay

I. Company Background Pancit ng Taga Malabon is a family-owned fast food chain managed by the nine grandchildren of Emilia Buntan. Presently, it operates 34 branches nationwide. . The company duly registered with the Securities and Exchange Commission on May 30, 1988 with registration number 151743. The main branch of Pancit ng taga Malabon is located in Shopwise Araneta Center Cubao, Quezon City. It was conceptualized seeing that people have grown to love the so-called â€Å"pancit bame† now commonly known as pancit malabon. The â€Å"NG TAGA† at the middle of its name signifies that we offer fresh, clean, safe and affordable food. Filipinos being influenced by Chinese tradition have made it a part of their tradition to eat long noodles during celebration symbolizing long life and good fortune. Nowadays, pancit malabon is not only a food during gathering but part of merienda choices. Filipinos being close knit, loved to eat with families and most of them love to take home different food for the family to share with. With the changing lifestyle of the new era, where people are so busy and wanted to eat fast yet convenient, we have reinvented ourselves and came up with a new concept. Thus, we opened kiosks and stalls where we offer not only our pancit malabon but also other products fast, easy yet affordable. It was established since 1965 as a renowned Filipino fast food chain serving food with their unique and exceptional taste of their delicious pancit and other related products.Their pride lies predominantly on the most celebrated and lavish Pancit Malabon in Bilao. Today, the company is not only selling pancit but they also offer an array of sumptuous food packages like the Fiesta Meals and Binalot Festival. They also expand their branches in order to fully systematize and established a stronger footing. II. Problem Definition Now a days, computerized system is most commonly used in business and apparently it has a big contribution in our society. In order to know the  problems encountered by the staff, we conducted an interview and the following problems they present are: lack of technology in processing their usual transactions, no back-up of records, manual recordings of their inventory, tracking of records is time consuming; in addition to, slow processing of transaction due to manual processing that affects the customer service they are offering and errors in making an inventory report. . III. Solution to the Problem Upon analyzing the problem we’ve been gathered, the proponents came up with a solution to the problem of the company which is thru the use of computerized system that will help the company to eliminate slow processing of orders and automatically generate receipts and reports needed by the management. It will also maximize their time and avoid loss of data. The system will also promote backup and recovery of files for business information security purposes. The system will serve as the permanent storage of data of the supplies in the inventory for it will monitor the critical level of each supply and also the quantity of supplies used in each product that have been produced.

Gender and Stereotype in Sitcom Essay

In both sitcoms, Black Books and Men Behaving Badly, comedy is generated and dependant on the representation of stereotypes shown through characters. Some follow stereotypes and others don’t, but throughout both sitcoms, this is where the humor comes from, and this is extremely visible in the two episodes chosen for each sitcom. In Men Behaving Badly, the two main characters, Tong and Gary have fixed views on gender and couldn’t be closer to the modern day stereotype of a youngish male. They are two men who are lager swilling and football crazy, and even though both in their thirties, adult life hasn’t dawned on either just quite yet. The mise – en – scene of their flat is very boyish and the pub is dark and dingy. They never change throughout the sitcom and seem extremely content with their laidback lifestyles. Much of the humor is generated from this because the middle aged male audience can relate, and wish they were in that situation. The audience will understand their jokes and think of the times when they were probably the same. This behavior also allows them to get away with much more, for example in this episode neither gets back from the pub until the early hours and Gary misses Dorothy specially prepared romantic meal but avoids confrontation. They also both have female companions. Dorothy is Gary’s on/off girlfriend who is always extremely forgiving, and could be considered as the female stereotype in many aspects. She says she wants a proper relationship, but knows it’s unlikely with Gary. She cooks him romantic meals and is always working hard to please him. Deborah on the other hand is not in a relationship with Tony, but knows she can use him for a bit of fun whenever she likes. An example is at the end of this episode when she tells him to wait outside for her naked in the shed in the early hours of the morning, for the second time in a matter of weeks. Tony obviously falls for it, with him being the sex crazed stereotypical man that he is portrayed to be, and comedy is generated from this. Deborah on the other hand, is the stereotype of the attractive and sophisticated girl upstairs, the one who is definitely most likely to take advantage of men. Women can relate to these characters, with the struggles they go through and the laughs they have mocking their men, and this is how the audience is formed. The whole audience is able to relate through the portrayal of stereotype in this sitcom, and humor is generated along the way. Men will find the parts played by the men funny, and the women watching vice versa, but it can be viewed by all in confidence that laughs will arise from any episode. The women mock the men, but the men get their own back with their loutish, get away with anything attitudes, and by the end everyone is satisfied. On the other hand, in Black Books, most of the comedy is generated due to characters deviating from their stereotypes. Bernard is the only main character who does not. He is a stereotypical Irishman, who is an incredibly easygoing, drinking smoking lout, whose witty humor generates from him ordering about his only employee and best friend Manny. Manny is the other half to this relationship, and the much more the feminine personality wise. His appearance is of a hippy, and for much of the time he is acting as the forgiving wife to Bernard’s demanding husband role. Bernard tells Manny that he hasn’t washed his things, and Manny replies politely, ‘I want a herb garden’. In their relationship though they both conform to stereotypes, Bernard of the bad husband and Manny of the forgiving wife. Bernard is forever ungrateful for Manny’s effort for example he says after Manny has spent time cooking a meal, ‘What kind of filth is spewing out of your hatch tonight?’. Manny is used to it though, and just ignores his petulance. Bernard also mocks Manny’s female ways in saying that, ‘Ill wait until you put your teeth in dear’, before speaking to Manny. In the episode watched, much of the comedy derives from this repeated bickering between the two, and contrasting stereotyp es. They both eventually go and see a psychiatrist who almost changes roles around, but eventually, as with every episode, the equilibrium is restored by the end, and Manny’s subordinate role is re-established. The third main character in the sitcom is Fran, and she is much the glue between the two males as she can relate to both ways of life and confront their problems. She derives greatly from her stereotype though, and acts as an extremely masculine female, smoking and drinking, and is told by her friend she smells. In this particular episode Fran even tries to make a menz to her ways by stopping drinking and smoking and taking up yoga, but this vision is not long lived. When her friend Eva and she are together the mise – en scene is bright, light and modern, but by the end of the episode she is back as being considered one of the boys in the way. She returns to the dingy bookshop and has the last line in this particular episode, a belch, which sums her up in a way. By the end of the episode the unity of the group is definitely restored, and so are all normal ways of living. Manny and Fran’s deviations from stereotype are back in place and Bernard’s was never in doub t. This particular sitcom provides a different type of comedy to Men Behaving Badly; in that stereotypes do not have to be adhered to in order to produce comedy. A different type of humor is created, whereby the audience is laughing at the characters rather than relating to them. All in all, the humor created by both situation comedies comes back to the portrayal of stereotype, or deviation of it by characters, but Black Books just shows a different edge to how it can depend on the stereotypical representation of gender in situation comedies.

Research an anilyze an article that pertains my research proposa

Research an anilyze an that pertains my research proposa - Article Example The purpose was to answer questions about humor. These questions were: â€Å"How effective is humor in the foreign language classroom?†, â€Å"How are concepts of humor in the different cultural contexts learned by foreign language students?†, â€Å"What role do theories of humor play when studying the use of humor in the world language classroom?† (p. 400). The purpose of this article was to give information about the use of humor in the classroom and to answer these questions. The authors studied the research in â€Å"education, linguistics, and psychology† (p. 400) to answer the questions. Although the hypothesis was not written as a hypothesis, it was clear that the authors assumed that the use of humor in the classroom would be beneficial to both students and teachers. They also thought that some forms of humor could be easily identified and therefore they could create a profile of humor that could be used in any classroom. This was a directional hypothesis because the authors could use humor in the classroom in any way they wanted to see what would be the most effective. The authors clearly stated that research has not been done on the effects of humor in the classroom so they relied on journal articles about humor in general. They took articles from â€Å"education, linguistics, and psychology† (p. 400) in order to give them a broader idea of how humor would work in a foreign language classroom. They also went into classrooms and observed how humor was being used and the response that the teacher received from the students. The subjects involved were students and teachers in whole world classrooms. The authors relied heavily on their observations and the body of research that was already presented. The authors did not state how they arrived at the subjects. The authors set out to find ways to use humor in the foreign language classroom that would benefit all teachers

Patient Safety and Medical error Essay Example | Topics and Well Written Essays - 250 words

Patient Safety and Medical error - Essay Example Safety health care and medical errors has emerged as a powerful healthcare discipline built on the basis of immature scientific framework that is fast developing. An increased access to information regarding the number of cases of medical errors has helped improve this discipline (Hurwitz & Sheikh, 2009). Such improvements include adopting innovative technologies, error reporting systems enhancement, new economic incentives development and application of knowledge gained from business and industry. The impacts and magnitude of medical errors was unappreciated until in the 1990s when there were several reported incidences in the United States of America. The Institute of Medicine (IOM) of the National Academy of Sciences published a report ‘Building a Safe Health System’ in 1999 in recognition of the trend of human error in heath care systems. In the report, the IOM urged for a broad national effort including the establishment of a patient safety center, safety programs development in health care institutions, expansion of reporting of adverse effects and urged healthcare purchasers, regulators and professional societies to pay attention to this fact. Within two weeks of the publishing of the report, the president of the United States of America ordered a study to be carried out to establish the feasibility of the implementation of the report’s recommendations. Health Grades, in July 2004, released a study namely ‘Patient safety in American Hospitalsâ €™ that showed that there were over 1,000,000 adverse impacts associated with healthcare systems during 2000-2002 which resulted in more than 190,000 deaths per year in US healthcare institutions (Wilson, Runciman, Gibberd, Harrison, Newby & Hamilton, 1995). This experience is much similar to other countries around the world. According to a ten year study in Australia, there were over 17,000 deaths annually that resulted from medical errors, for instance medical dosing error. The Canadian adverse effects

Impact of Guilds on Medieval Life Research Paper

Impact of Guilds on Medieval Life - Research Paper Example Guilds were the early associations of skilled workers that originated in the European countries – mostly, France, Germany, England and Italy – which had the written consent of the authority of their region to manage the workforce relevant to the requirements of job owners. Guilds had their advantages of working as collective union whereby ensuring employment opportunities to all the members with reasonable wages and social respect. They held high regards from the monarchs and clergymen for the unique knowledge they possessed for accomplishing the required merits at their desired fields of work. This essay focuses on the influence of guilds in industry, trade and economy across the world during the medieval period. Origin and Extend Guilds were probably the first organized group of individuals set for contributing money and effort towards a common goal in the history of mankind. They comprised the involvement of people from all walks of life which had the original root f rom the Anglo-Saxon civilization throughout Europe. According to Staley, as early as the period of Roman Empire, trade unions were formed with the association of men of similar age, interests, instincts and employment skills and trained for the purpose of the wellbeing and the moral guidance of the society (33). Early guilds were effectively trained by the trade schools for the military purposes and for the constructive requirements of kingdoms. Trained guilds were able to handle jobs in organized sectors, and most of them provided employment to individuals working from their homes. Organized activities of guilds had their influence greatly on the administrative sectors of revenue and merchandise in the early European economy. Since the ancient trade involved international transport of commodities, merchants had formed guilds that operated their business mainly through sea-routes. These trade gilds were the founders of sub-classes of business processes like wholesalers, retailers an d business agents in their domestic as well as international commerce. The foremost of all their achievements was the formation of colonies in foreign countries for the easy access to international business. A clear reference of the proceedings of the early merchant guilds focus the light to the centralized business management applications they employed in the international commerce. Some studies like that of Richardson show that these guilds had a strict regulation of a contractual relationship among members by which they were collectively responsible for the default of each member; and in case of the goods being forfeited at a foreign port for alleviating bad debts, the owner could claim for compensation from the actual defaulter at his home country. Craft guilds, on the other hand, focused on the promotion of particular trades and owned small work units that usually operated from home. Their basic segment of work related to conversion of agricultural commodities to consumable goo ds and their sales in the open market. Bakers, butchers and brewers were the most important category that held the profession in the consumer goods trade. More durable goods were the elements of manufacture guilds that produced goods and sold them in distant markets besides meeting the demands of the local buyers. Under the durable’

Argumentative (Should marijuana be legalized in the U.S.) Essay

Argumentative (Should marijuana be legalized in the U.S.) - Essay Example The legalization of marijuana is the focus of contemporary debate in the US. Colorado and Washington have legalized its use and several other states appear poised to follow suit. Legal penalties for the possession of marijuana are being lifted and decriminalized. This legalization of marijuana is extremely bad for society and deserves to be strongly opposed. Marijuana should not be legalized in the US because it has adverse health effects, and legalization will increase its use and its cost burdens. Marijuana has adverse physical and mental effects, as illustrated by the health problems associated with its usage. According to the National Institute on Drug Usage, marijuana smoking affects the brain and leads to impaired short-term memory, perception, judgment and motor skills. Marijuana users also experience difficulty in concentration, trance-like states, lowered driving and other psychomotor skills, slowed reaction time, impaired goal-directed mental activity, and altered periphera l vision. In another example in the New England Journal of Medicine, 45% of reckless drivers (excluding those under the influence of alcohol), tested positive for marijuana.   Intense anxiety, panic attacks or paranoia are also seen in cases of marijuana usage. Marijuana cigarettes contain the carcinogen Benzopyrene which is linked to lung cancer. Other symptoms include airway injury, acute  and chronic bronchitis, inflamed sinuses, lung inflammation, and vulnerability to pulmonary infection. Marijuana weakens the body’s immune system and leads to decreased motivation. It affects the hormones, resulting in delayed puberty, low sperm count and menstrual disruption  (Frontline). The legalization of marijuana will increase its availability and its use. This is particularly disturbing as â€Å"Marijuana is the most commonly used illicit drug in the United States, with nearly 17 million Americans age 12 and older reporting past?month use, and 374,000 people entering an emer gency room annually with a primary marijuana problem† (White House web site). Legalization would naturally result in a steep fall in marijuana prices, making it affordable to more users, especially adolescents. This is illustrated by the case of gambling, tobacco and alcohol: statistics show that legalization increased use and availability. The Netherlands is a real-time example. Data from the Rand Corp. shows that, with marijuana legalization, its use â€Å"increased consistently and sharply† and tripled among young adults. Legalization â€Å"triggered commercialization† (Sabet). This result will be multiplied in America's ad-driven culture. The promise of profit will encourage aggressive marketing. Closer to home, we have the example of Alaska. Alaska legalized marijuana in the 1970’s. Subsequently, â€Å"teen marijuana use jumped to twice the national average† (CNBC). The state recriminalized marijuana in 1990.    The legalization of marijuana will increase cost burdens. The tax revenue generated through the legalization of marijuana will be off-set by higher social costs. This is again illustrated by the precedent of tobacco and alcohol. The Federal and State tax on alcohol is â€Å"less than 10 percent of the estimated $185 billion in alcohol?related costs to health care, criminal justice, and the workplace in lost productivity† (White House).   Similarly, the annual social cost of smoking lags far behind the tax revenue generated by tobacco. It is estimated that 9 percent of marijuana

Management Case Study about iPhone Example | Topics and Well Written Essays - 750 words

Management about iPhone - Case Study Example Jobs had the ability to create a lot of free publicity, thus giving Apple’s product launch a lot of attention (Isaacson 2011, p. 432). This marketing strategy ensured that people already wanted to own the iPhone long before it was launched. According to analysts, the attention Apple created for its new product resulted in the company pushing its sales from five hundred thousand to a million units within the first two days after its launch. Another reason for its success in the American market is its cut in pricing. Ten weeks after its launch, Apple made a significant cut in prices of its products that made the iPhone cheaper than other smartphones in its category. Other factors to the Apple’s success are the customer services at the Apple stores, Apple creating products that even its creators would want to own, the simplicity of Apple’s products and the ease to use, and Apple always aiming to be ahead of its competitors (Apple Inc.s iPhone 2008, p.4). When Apple first ventured into Europe, it was met with the same enthusiasm it had in the American market. According to analysts, the hype created when iPhone was launched in Europe, resulted in an enormous success represented by approximately three hundred and thirty thousand sales in only three months. However, Apple has not been able to capture the European markets as it has in America. Its failure is due to its inability to provide its customers with phones that could be operated by any mobile network providers. Apple’s competitors have the advantage of being able to provide this function to their customers. The shortcoming resulted in short-lived success (Cavusgil, Knight, Riesenberger, Rammal, & Rose 2014, p. 243). Apple’s marketing plan should be mostly focused on the younger generation. Although it is important to focus on all age groups, it is the younger generation who will be more open-minded to new technologies and devices.

Research intressed Proposal Example | Topics and Well Written Essays - 500 words

Intressed - Research Proposal Example He uses his emotional space to connect brands and then adheres to it, whether by being loyal or by never using that brand. (Blythe, 2008) Moreover, luxury brands have a very different significance, especially in such times of recession, and thus researching over the consumer behavior for luxury brands during such troublesome times would surely give interesting results, and findings which these companies can capitalize on. The research project would include thorough primary as well as secondary research. It has to be found out whether the Lexus brand name is distinct from the brand name of its maker, or if it is still being endorsed by its parent company. The more the brand starts moving towards that end of the continuum where the "branded house" stands, the more the brand becomes successful and breaks through from the parent company, and makes an identity of their own. Moreover, the elite class, which is more likely to be using the luxury brands, is going to be interviewed for their preferences, as well as for rating various luxury automobile brands on the Brand Value Pyramid (BVP), which has the features and attributes in the bottom most tier, then the middle layer has the benefits whereas the top most layer focuses on the beliefs and values. If a customer starts rating a brand as being part of the beliefs and value systems of a target market, then that brand has reached the altitude of brand success, and can be considered a top of the mind brand. This model has to be applied on Lexus, by asking for opinions of the target market. (Simmons, 2004) The recession is taking its toll on almost all big brand names. But some brands are actually emerging as the survivors and as better than their rivals. It has to be researched whether Toyota and Lexus, in particular, is one of them. The preparations for this research will be the design of a questionnaire which will help in the survey of the

Philosophy Questions Essay Example for Free

Philosophy Questions Essay Question One A causal claim, by definition, is a statement about the causes of things. Regular (non-causal) claims are considered to be any declarative statement. While the regular claim can simply be made about anything as long as it is a declaration, causal statements require a certain sense of cause and effect. Causal claims examine the complex processes in which people, forces, events, and other things interact to cause certain phenomena. Causal claims rarely are proven due to the different things that may happen to cause things. Feedback: I agree with the answer because causal claims are definitively hard to prove. It depends on how you look at the event in question. Impartiality is a virtue when exploring causal claims and is often hard to keep when personally involved in the matter. Question Two A real life example of common thread reasoning in advertising is Listerine. Listerine is a mouthwash that claims to kill more germs than any other leading mouthwash. In actuality, mouthwash does not actually kill germs and the rate of germs killed does not meet FDA standards for antiseptics. The common thread would be that all mouthwashes claim to kill germs and they really do not. Most of them also claim they are antiseptics when they do not meet current FDA standards. Feedback: Listerine is a mouthwash which makes false claims as does many mouthwash companies. The common theme among these companies is their determination to market a product with falsehoods. If all of these companies make false claim, then what are they to be called?

Inner Beauty Matters Essay Example for Free

Inner Beauty Matters Essay Inner beauty matters How many times do we see ourselves in the mirror and make negative comments about our looks. I’m not pretty or I’m too fat or I’m too overweight. These are few of the phrases that first come to mind in most girls when they look at themselves in the mirror. Well, 90% of teenage girls do not like the way they look or appear. The reason for that is in our society you get attention from people if you look attractive and stunning. Some girls who are overweight would get negative comments from peers like- ‘That girl is too ugly’ or ‘That girl looks like a bulldozer’. Fat is not something you have, it is something you are. We dont say You have fat, we say, You are fat. We identify with our bodies. So the teenager gets the message that this fatness is badness. Some of the teenagers who don’t accept the way they look, try to change themselves by dieting which leads to illnesses and diseases like anorexia. Dieting is the practice of ingesting food in a regulated fashion to achieve or maintain a controlled weight. In most cases the goal is weight loss in those who are overweight or obese, but some people these days start dieting because they want to change the way they appear to the society. But what really matters in life? An old proverb states, â€Å"Beauty is in the eye of the beholder. † Something or someone is beautiful, depending on the perspective of the person looking in. But the major thing that matters is- Is the person good-looking from inside? Because Without a doubt inner beauty lasts forever whereas outer beauty fades. Anyone can fake the outside to make himself or herself look better and pretty but inner beauty cant be faked. For example you could be the most beautiful person in the world but if you have a horrible personality it just makes you ugly. Your body image is how you perceive, think and feel about your body but this may have no link at all on your actual appearance. For instance, it is common in Western nations for women to believe they are larger and fatter than they really are. Only 16% of women are satisfied with their body weight. Our body shape is already decided before we are born. Each one of us is a unique human being with our own genes from our mum and dad. There is only one person in the world shaped like you. Dieting does not change body shape. The distribution of weight on your body is going to stay the same so learn to love who you are. Dieting is not effective dieting changes a persons metabolism so that they are more likely to lose muscle mass than fat. Instead of dieting to look better and attractive, you can exercise, which is the best and safest way to become healthier. Feeling good about your body as it is helps you to maintain a positive outlook in other areas of your life.

Removal of Imperfections in the Market Impact

Removal of Imperfections in the Market Impact Assignment question The removal of imperfections in the market leads to an increase in efficiency in the allocation of resources. Discuss whether you agree with this view. (25 Marks) Explain what is meant by normal and abnormal profit and when such profits might occur (12 marks) Discuss the three reasons as to why people demand money, according to the liquidity preference theory. (13 marks) Table of Contents (Jump to) Assignment question List of figures QUESTION 1: The removal of imperfections in the market leads to an increase in efficiency in the allocation of resources. Discuss whether you agree with this view. QUESTION 2: Explain what is meant by normal and abnormal profit and when such profits might occur. QUESTION 3: Discuss the three reasons as to why people demand money, according to liquidity preference theory. References List of figures Figure 1: A perfect competition diagram. Figure 2: Normal profit in a perfect competition and in monopoly market. Figure 3: Abnormal profit in a perfect competition and a monopoly market. Figure 4: Combination of Transactionary , precautionary , speculative demand forming the liquidity preference graph QUESTION 1: The removal of imperfections in the market leads to an increase in efficiency in the allocation of resources. Discuss whether you agree with this view. Efficiency is about how effectively the resources such as time and materials are used to produce an end result. In economic terms, it is concerned with the relationship between scarce inputs and outputs. Different forms of efficiency need to be considered. Allocative efficiency is achieved upon good resource allocation; when no one can be made better off without making someone else worse off. It occurs when the value the consumer puts on a good or service is the same as the cost of the resources used in producing it. The main condition required for allocative efficiency in a given market is that the market price is equal to the marginal cost of supply.Total economic welfare is capitalized in this stance.[1] Productive efficiency strikes in the lead of the lowest production cost against a minimal wastage of resources. A minimal long run unit cost of production leads to productive efficiency also. Dynamic efficiency focuses on changes in the options undertaken in a market together with the quality/performance of products ought to be bought. Economists often link dynamic efficiency with the pace of innovation in a market. In figure 1, at the output Ot, where the Marginal cost (MC) = Marginal revenue (MR) for the firm, the allocative efficiency exists since the firm’s price (P) isthe marginal revenue (that is, it is able to sell any amount at the unchanged price where each extra unit sold at that price provides the marginal revenue), so MC = P. In fact, at that point more equalities subsist, for instance when MC = P= MR = AR. This means clearly to make use of the least resources possible. In turn, the minimum average cost = the bottom of the AC curve. Hence, this proves that both productive and allocative efficiency are potential occurrences in the long run only under perfect competition.[2] Inequity may still prevails in a country despite encompassing allocative efficiencyandproductive efficiency. This negates the odds perfection. Figure 1: A perfect competition diagram. In Figure 2, Imperfect competitions like monopolistic competition, monopoly and oligopoly, when producing profit maximising output, that is where MR=MC, the firm is not at its productive efficient output. That is, there is no productive efficiency since AC is not minimum. Neither is there allocative efficiency since MC is below price. Figure 2: An imperfect competition diagram The market economy and market system (price mechanism) will normally lead to efficiency in terms of lowest cost, minimum price, innovation and quality products (reliable). Efficiency should increase and markets shall boom their performance with the elimination of imperfections. However, removing all imperfections is virtually impossible due to the existence of market failures. The Market mechanism and the price mechanism do not apportion resources efficiently. Unfortunately for markets to achieve efficiency, a few conditions must be satisfied: the market must be competitive with no benefits or costs external to the market and the market buyers and sellers must be aware of all the information concerning prices and alternatives. This is however impractical to achieve and leads to market failure.[3] Market failure is a situation in the free Market system that foils the most efficient allocation of economic resources; For example when a market having being left on its own has failed to allocate resources efficiently in the case of freely-functioning markets operating without government intervention. Therefore, economic efficiency welfare cannot be maximized. This leads to a loss of economic efficiency. The government policy interventions are able to potentially remedy the problem and increase economic efficiency in case of market failure. This can also cause an inefficient allocation of resources. Market failure is a situationwhere the free market fails to pull off an optimum allocation ofresources which is possibly the outcome of market imperfections, externalities and public goods and merit goods.[4]  Market imperfection describes a situation in which the market behaviourdiffers from what it would be under perfect competition. A monopoly oran oligopoly may control the market and prevent other firms fromentering the market, restricting supply, the monopoly and oligopoly firm may be able to fix higher prices than they would be under a freemarket.In imperfect competition, there is likely to be market failure since firms who dominate their markets will attempt to charge high prices in order to make greater profit. An externality exists if a benefit is not included in the demand price or a cost is not included in the supply price. As such, market equilibrium does not achieve an efficient allocation. Positive externalities exist where a society acquires more than the producer. The latter thus produces less than the optimal social amount. Examples are health and education. Examples of negative externalities are smoking and alcohol consumption. Government interventions are vital to adjust or counteract market failure scenarios caused by negative externalities. The government opts to tax those producing in excess. Legal help also is sought in some instances. Despite that market failures can be fixed, Governments are also imperfect since their interventions are also occasionally unable to warranty a remedy or provide an efficient allocation of resources. [5] Even when the market appears to be working perfectly, we can have a problem with some goods. These are the public goods which are collectively consumed and the market may simply not supply them (e.g. street lighting) and the merit goods which areprovided by the market but in smaller amounts than are needed for the good of the state. Health and education are the most obvious ones. These may all be supplied in the â€Å"wrong† amounts, or even not supplied at all. When this occurs, it renders the market system inefficient and it is failing in this area. The free market system is able to allocate scarce economic resourcesefficiently if private costs are the same as social costs, and privatebenefits are the same as social benefits. But in the most cases, theyare not the same. It is then argued that the price mechanism fails totake into account social cost and social benefits, and therefore failsin its role to allocate resources to their optimum use. Market failureis the result of a sub optimal allocation of resources in a country. The market can fail also because of factor immobility (land, labour and capital) and the distribution of wealth and income. Increasing economies of scale may push all producers out of a market if none can charge enough to cover costs. In that case, production ceases even if it benefits society. Hence, markets fail under increasing economies of scale.[6] Hence, it can be said that the removal of imperfections do lead to an increase in efficiency in the allocation of resources. One can try to achieve this concept but can only approach close to perfection and cannot remove all the imperfections in a market system. A market where efficiency is achieved in terms of lowest cost, minimum price, innovation and quality products (reliable) is difficult to obtained and there will always exists some degree of imperfections. QUESTION 2: Explain what is meant by normal and abnormal profit and when such profits might occur. The difference between the Total Cost (TC) and Total Revenue (TR) amounts to the profit of a firm. The payment to factors of production makes up the TC. The sales of the finished good breed the TR. When TR exceeds TC, the firm makes a profit termed in economic theory supernormal or abnormal profit (ANP). When the TR is less than TC, the firm is subject to a loss termed as a sub-normal profit. When TR equals to TC, then the firm makes normal profit (NP).[7] The NP is the minimum level of profit to keep factors in their present employment. It is also equal to the opportunity cost of being in business; the profit that could have been reaped in the next alternative business. Figure 2 illustrates respectively firms in a perfect competition and a monopoly market situation earning only NP: Figure 3: Normal profit in a perfect competition and in monopoly market. The ANP is the profit in excess of NP. It is called producer’s surplus. Diagram 3 and 4 illustrates ANP in a perfect competition and a monopoly market: Figure 4: Abnormal profit in a perfect competition and a monopoly market. The principle characteristic factor between NP and ANP is that the former is the minimum requirement for factors to stay in their present employment. It also aims to competitive market situations: perfect competition and monopolistic competition. ANP points to non-competitive situations: monopoly and oligopoly. It is in fact the compensation for entrepreneur initiative and creativity. In the short-run, both types of profits transpire in any market structure – perfect competition; monopolistic competition, oligopoly or monopoly. However, in the long-run, ANP can arise only in monopoly and oligopoly due to barriers to entry. Firms in perfect competition and monopolistic competition can make only normal profits in the long run again due to the freedom to entry.[8] QUESTION 3: Discuss the three reasons as to why people demand money, according to liquidity preference theory. One can use the theory of Keynesian Liquidity Preference to answer the determinants of the demand for money. The demand for money signifies the demand for money to expend. It is money to be exploited for the immediate exchange of goods and services. The common man demands money to pay one’s daily purchases of goods and services. The daily cash transactions for a person are expected to depend on the size of one’s money income and on institutional arrangements such as the sum remunerated or the bills to be paid. Institutional arrangements have a propensity to remain unaltered. It is thus anticipated that the total demand for money for transaction purposes to depend directly on money national income.[9] Economists spot three motives to clutch money: the transaction motive, the precautionary motive and the asset (speculative) motive. The transaction demand (Tm ) for money is perfectly interest inelastic, that is, it is not responsive to interest rate changes. Whether the interest rate changes, the amount of money a person, household, firm or country holds for transactions will remain more or less unchanged, assuming income and other variables remain constant. Hence, the graph of the demand for money for transactional purpose against the quantity of money demanded is a vertical straight line.[10] The second reason is the precautionary motive. Money is here required to meet one’s unexpected expenditures. The money demanded for precautionary motive also tends to depend on the level of income, as in the case of the transactions demand. Similarly, the precautionary demand (Pm) is also interest inelastic and a vertical straight line graph. The third reason is called the speculative demand for money. Usually the amount of money in existence is more than the sum called for transactionary and precautionary purposes. The excess must be held by someone somewhere. ‘People hold â€Å"idle† cash balances?’- Keynes challenged that it is for tentative purposes. This means being constantly in possession of a stash of cash to create profit at any given opportunity. For instance, it may be lucrative to buy shares or government securities (bonds) if someone is geared up with cash at the given instant. The speculative demand for money is inversely related to interest rate and is elastic. [11] This demand for money will budge according to people’s speculation based on expectations. Secondly, it depends on business optimum. If speculators expect assets price to collapse, the demand of money will augment. Entrepreneurs will demand more money to invest in case of fruitful business. Together the three motives make up the total demand for money in a country, called the liquidity preference (LP). The diagram below illustrates the concept of each motive in a graphical way. Figure 5: Combination of Transactionary, precautionary and speculative demand forming the liquidity preference graph References Anderston, A., 2008. Economics. fifth ed. s.l.:Graficas Estella, Navarra Spain. Anderton, A., 2000. Economics. third ed. s.l.:Causeway Press Limited. Anon., 2013. Short Run And Long Run Profits Trends Economics Essay. [Online] Available at: http://www.ukessays.com/essays/economics/short-run-and-long-run-profits-trends-economics-essay.php?cref=1 [Accessed 26 March 2015]. Anon., 2013. Theories Of Demand For Money And Empirical Works Economics Essay. [Online] Available at: http://www.ukessays.com/essays/economics/theories-of-demand-for-money-and-empirical-works-economics-essay.php?cref=1 [Accessed 24 March 2015]. Anon., 2013. What Is Market Failure And Its Causes Economics Essay. [Online] Available at: http://www.ukessays.com/essays/economics/what-is-market-failure-and-its-causes-economics-essay.php?cref=1 [Accessed 24 March 2015]. Anon., n.d. Profit. [Online] Available at: http://www.economicsonline.co.uk/Business_economics/Profits.html [Accessed 18 March 2015]. Anon., n.d. MARKET FAILURES. [Online] Available at: http://www.AmosWEB.com [Accessed 19 March 2015]. Bà ¦kkeskov, E., 2013. Market failure. [Online] Available at: http://www.britannica.com/EBchecked/topic/1937869/market-failure [Accessed 07 March 2015]. Bamford, C. et al., 2006. AS Level and A level Economics. s.l.:University of Cambridge. Grant, S. Stanlake, G., 2006. Stanlakes Introductory Economics. SJ Grant ed. s.l.:Pearson Education Limited. Lipsey, R. G. Hardbury, c., 2006. First Principles of Economics. second ed. s.l.:Oxford University Press. Vernon, R. Louis T. Wells, J., 1991. The economic environment of international business. fifth ed. s.l.:Englewood Cliffs, NJ : Prentice Hall. Ward, D. B. a. D., n.d. Economics for business. s.l.:Mc Graw-Hill Higher Education. [1] Anderton, A., 2000. Economics. third ed. s.l.:Causeway Press Limited. [2] Lipsey, R. G. Hardbury, c., 2006. First Principles of Economics. second ed. s.l.:Oxford University Press. [3] Anon., n.d. MARKET FAILURES. [Online] Available at: http://www.AmosWEB.com [Accessed 19 March 2015]. [4] Anon., 2013. What Is Market Failure And Its Causes Economics Essay. [Online] Available at: http://www.ukessays.com/essays/economics/what-is-market-failure-and-its-causes-economics-essay.php?cref=1 [Accessed 24 March 2015]. [5] Anon., 2013. What Is Market Failure And Its Causes Economics Essay. [Online] Available at: http://www.ukessays.com/essays/economics/what-is-market-failure-and-its-causes-economics-essay.php?cref=1 [Accessed 24 March 2015]. [6] Bà ¦kkeskov, E., 2013. Market failure. [Online] Available at: http://www.britannica.com/EBchecked/topic/1937869/market-failure [Accessed 07 March 2015]. [7] Anon., n.d. Profit. [Online] Available at: http://www.economicsonline.co.uk/Business_economics/Profits.html [Accessed 18 March 2015]. [8] Anon., 2013. Short Run And Long Run Profits Trends Economics Essay. [Online] Available at: http://www.ukessays.com/essays/economics/short-run-and-long-run-profits-trends-economics-essay.php?cref=1 [Accessed 26 March 2015]. [9] Ward, D. B. a. D., n.d. Economics for business. s.l.:Mc Graw-Hill Higher Education. [10] Anderston, A., 2008. Economics. fifth ed. s.l.:Graficas Estella, Navarra Spain. [11] Anon., 2013. Theories Of Demand For Money And Empirical Works Economics Essay. [Online] Available at: http://www.ukessays.com/essays/economics/theories-of-demand-for-money-and-empirical-works-economics-essay.php?cref=1 [Accessed 24 March 2015].

Comparing Death of A Salesman and The Zoo Story :: comparison compare contrast essays

Death of A Salesman and The Zoo Story         Ã‚  Ã‚  Ã‚  Ã‚   Arthur Miller's   Death of A Salesman , is considered a to be one of the great masterpieces of American Literature.   Comparatively, Edward Albee's, The Zoo Story, is also an incredible work of art. Miller and Albee both depict a the struggles of man in relationships.   Interestingly, both plays seem to parallel each other throughout both works of literature.        Ã‚  Ã‚  Ã‚  Ã‚   The Death of a Salesman tells a story of a distressed father, named Willy who struggles with his tenous relationship with his son, Biff.   Willy's personal failures have led him to try an live vicariously through his son Biff. Willy Loman is an elderly salesmen lost in false hopes and illusions. The sales firm that he worked for no longer paid him salary. Working on straight commission, Willy could not bring home enough money to pay his bills. After many years with the firm, he was no a commodity to the company.   They have spent his energy and discarded him like an old pair of shoes. Willy's sons, Biff and Hap, are both failures, however Willy refuses to come to terms with this bleak reality. He wants his sons, especially Biff, to succeed where he has not. He believes his boys are great and cannot understand why they are not successful. This is a major source of conflict throughout the play. As Willy has grown older, he has trouble distinguishing between the past and present, between illusion and reality, and is often lost in flashbacks where much of the story is told. These flashbacks are generally during the summer after Biff's senior year of high school when all of the family problems began. Willy has had an affair with a women he meets on sales trips and once caught by Biff. Now, Biff does not respect Willy and they do not get along. Willy eventually commits suicide so that Biff can have the insurance money to become successful. Ben is Willy's dead brother who appears to Willy during his flashbacks and times of trouble. Ben was a rich man who made it big in the diamond mines of Africa. Willy once was given the chance to become partners with Ben, but refused and instead choose the life that he currently lives.

Macbeth - Noble Soldier to Bloody Tyrant Essay -- Macbeth essays

Macbeth - Noble Soldier to Bloody Tyrant    The purpose of tragedy is to arouse in the audience emotions of fear or pity, and to produce a catharsis-a relieving cleansing-of these emotions. Macbeth is the most horrific of Shakespeare's tragedies because the protagonist commits such bloodthirsty acts. Apart from on the battlefield, however, this brutality is not evident when we first meet the hero.   General Macbeth is a man of military and political importance, the heroic Thane of Glamis and potential heir to the throne of Scotland.   By the end of the play he is an entirely different person than he was in the beginning. In the beginning he is a heroic, decent, and noble soldier, but by the end of the play he is a bloody tyrant.    A key ingredient in such a genre is the tragic flaw, an idea that goes back to an influential work of literary criticism called Poetics, by Aristotle.   Aristotle said that the tragic hero should be someone of rank or importance with a tragic flaw, who suffers a "reversal of intention" that eventually leads to his or her death.  Ã‚  Ã‚   Aristotle also said that in the process, the tragic hero should experience recognition of this failure and that by the end of the work our moral sense should be satisfied that right or justice has prevailed.  Ã‚  Ã‚   The tragic flaw is some weakness in character that is responsible for action or inaction on the part of the tragic hero and leads to the reversal of the hero's original intention.   Therefore, the reversal of intention is the turning point in the tragic hero's life when he or she experiences something that causes the tide to turn and previous success to turn to failure.   [The fourth soliloquy prepares us for the r eversal, and the climactic... ...ere is room for debate about his courage and nobility, and whether or not we feel any pity or compassion for him. Our feelings at the end constitute the expected catharsis.    Works Cited and Consulted: Greenblatt, Stephen. "Introduction to Macbeth." The Norton Shakespeare. New York: Norton, 1997. 2555-63. Hawkins, Michael. "History, politics, and Macbeth." Focus on Macbeth. Ed. John Russell Brown. London: Routledge, 1982. 155-88. Kermode, Frank. "Introduction to Macbeth." The Riverside Shakespeare. Boston: Houghton, 1974. 1307-11. Shakespeare, William.   Tragedy of Macbeth . Ed. Barbara Mowat and Paul  Ã‚   Warstine. New York: Washington Press, 1992.  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Notes: 1 Roman Polanski changes the ending in his film, when he has Donalbain visit the witches to determine his own fate as the brother of the new King Malcolm.   

Berkshire Hathaway Essay

Berkshire Hathaway Inc. is an American multinational conglomerate holding company, headquartered in Omaha, Nebraska, that oversees and manages a number of subsidiary companies. The company wholly owns Geico, BNSF, Lubrizol, Dairy Queen, Fruit of the Loom, Helzberg Diamonds, FlightSafety International, and Netjets. It also owns half of Heinz and has significant minority holdings in American Express, Coca-Cola Company, Wells Fargo, IBM, and Restaurant Brands International. I have done a lot of research into Berkshire Hathaway and CEO Warren Buffet but have been unable to find a vision or mission statement. If I had to make up a vision statement that suitably fit Berkshire Hathaway it would be the following: â€Å"Berkshire Hathaway strives to be the best-recognized, most highly respected, and most influential conglomerate company in the world.† The mission statement would be: â€Å"To provide top of the line services that significantly increase the growth of the company’s agents and affiliates.† I believe this fits this company perfectly because Berkshire Hathaway is notorious for its ingenious investing and services all thanks to a man named Warren Buffet who started out acquiring businesses. Buffet is one of the world’s wealthiest men and a key influencer in the financial market. He is Forbes’ number 33 most powerful people and ranked among Time Magazine’s most influential people. His company was ranked number 1 in Barron’s 2013 ranking of the world’s 100 most respected companies, number 8 in Fortune Magazine’s 50 most admirable companies survey, number 18 in Harris Interactive’s reputation study of the 60 most visible companies, and Forbes’ fifth largest company in the world. In his 2013 letter to shareholders, Buffet spoke of his joy for working for such a successful company. He noted, â€Å"No CEO has it better; I truly do feel like tap dancing to work every day.† My vision and mission statement align appropriately with what Buffet has done and envisions for Berkshire Hathaway. Stakeholders: Internal- Board Members: Warren Buffet, Charlie Munger, Walter Scott Jr., Thomas S. Murphy, Howard Graham Buffet, Ronald Olson, Donald Keough, Charlotte Guyman, Bill Gates, Steve Burke, Susan Decker, Susan Decker, and Meryl Witmer. Shareholders: â€Å"We think of our shareholders as owner-partners, and of ourselves as managing partners.† –Warren Buffet Employees: About 302,000 full-time employees. External- Customers: All over the globe, predominantly in North America. Media: Perceive the company in a certain way. Subsidiaries: Geico, BNSF, Lubrizol, Dairy Queen, Fruit of the Loom, Helzberg Diamonds, FlightSafety International, ect. Communities: Omaha, Nebraska and other local communities.  Government: Local and Federal Governments.

Illegal Immigration, good or bad?

Illegal immigration has been going on for hundreds of years already. But, over the years it has been increasing dramatically. Illegal immigrants have been poured across the border to grab agricultural jobs during the worker shortages precipitated by World War II. The ranchers and farmers along the border prospered from the influx of cheap labor and they did everything in their power to keep illegal aliens from being deported Today, however, we find that immigration is not seen as a positive for our country, but rather it is unquestionably considered a problem today in America.Some may believe that the threat of illegal immigrants is based on unsound fears. But in my opinion most illegal immigrants come here to live a better life than they lived in the country they lived in before. Most suffer where they used to live, therefore, they decide to move somewhere where they think the economy is better and they will have a better opportunity to get a job, and live a better life.Many believe that its unfair that low-income immigrants receive public benefits such as Supplemental Assistance Nutrition Program (SNAP) at lower rate than low-income born citizens. Many people say that immigrants use more public benefits than the native born. This has created a lot of serious and unfair burden for citizens. All illegal immigrants enter a country they’re not from thinking that if they don’t they won’t be able to give their kids a better life and better education opportunities. There are currently almost 12 million illegal immigrants in America.

Military appts Essay

Doctor’s appointments are missed each and every day by people who either forget to show up or choose not to call and cancel their appointment. One of the reasons why it is best to try and keep your doctor’s appointment is because it is the polite thing to do. Would you arrange a job interview with a company you were serious about working for but then fail to show up? No, not in the civilian world. It is very important to schedule routine doctor appointments regularly to ensure proper treatment as needed to care for my health as an injured soldier. I schedule my appointments so I can work on treating my injuries physically and mentally so when I medically retire I can hope for a better future of recovering and living a healthy life with a greater chance of being alive a lot longer than if I didn’t take proper treatment. If I didn’t think appointment were important than I would see my health go downhill and the recovery would be nearly impossible. It’s very important to be on time to my appointments because if I were late I wouldn’t receive the proper treatment I need, I would be taking time away from another soldier that thinks his appointments are just as important for his treatment and it wouldn’t be fair to anyone, including myself and my healthy life and another reason is because it is my place of duty while in the military. When scheduling appointments you do not want to miss them for a number of reasons. If you miss the appointment, you are not only wasting your doctor’s time. You could also place your health at risk if you do not start your treatment as quickly as possible. It is rude to your doctor and you are not following through with treatment that’s important for your health. Someone who also needed treatment sooner could have had the opportunity to be seen if I was going to schedule and miss my appointment. One of the primary concerns with missed appointments is that they limit access to care for multiple patients. When patients fail to appear for their appointments or they don’t call and cancel in advance, it’s kind of hard to have enough appointments to meet the health-care needs of other patients. Making an appointment is the same as guaranteeing you will be somewhere at the agreed upon time. Just as you expect a provider to be there as scheduled, the provider expects you to be there as well. The dental office supports hundreds of members a day and works hard to keep the process of seeing Soldiers flowing smoothly. Missing an appointment interrupts that process and creates unnecessary additional work for schedulers, providers, and staff. Our goal is to support the organization that supports us by meeting all appointments. Although I can understand your missing an appointment because of recent distractions, there is no valid excuse for missing an appointment. We must find a way to make sure you don’t miss future appointments. People use a variety of methods but they all share one thing in common: they all realize, at the moment they make the appointment, that they have made a promise to be present at a certain time and place and must find a way to make sure they meet their obligation. Some people have established methods that they use over and over such as writing the appointment down in an appointment book and reviewing it daily. Others write it down on a sticky note and put it somewhere where they will see it every day to remind them of the impending appointment. I will not dictate the method you use because our goal is to make sure you meet all future appointments and the method I suggest may not work for you. You must choose a method that works for you and ensure you make all future appointmets because further missed appointments will result in more severe action and affect your career.

Enron Corporation and Anderson case study Essay

Analyzing the fall of two Giants This case results in the publishing of Sarbanes-Oxley Act of 2002 and relevant to the Securities and Exchange Commission. Also, it is related to SAS 103: Auditing, Quality Control, and Independence Standards and Rules. [1] What were the business risk Enron faced, and how did those risks increase the likelihood if material misstatements in Enron’s financial statements? The business risks Enron faced are as following: †¢Using complex business model †¢extensive using special purpose entities †¢using untraditional ventures to expand business rapidly †¢limitations in GAAP The complex business model used in Enron lead overstate its revenue while not disclose the exact value of debt. Numbers of special purpose entities are used to keep debt off the books. The untraditional ventures incense the business expansion rapidly and risky. Also, the limitation of GAAP makes it possible that management took advantages of complex standards to hide the actual economic substance. All of these above increase the likelihood of material misstatements in Enron’s financial statements. [2] (a) What are the responsibilities of a company’s board of directors? (b) Could the board of directors at Enron—especially the audit committee—have prevented the fall of Enron? (c) Should they have known about the risks and apparent lack of independence with Enron’s SPEs? What should they have done about it? The responsibilities of a company’s board of directors include: †¢Protect the shareholders’ assets and provide a return on investment †¢Make important decisions that affect shareholders (dividends) †¢Decide on which executives to hire / fire The fall of Enron could have been prevented by the board of directors. The board should responsible for the company’s financial reports. However, they are failed to disclose the off books liabilities to the public, which led  the Enron fall. What is more, the board and the audit committee do not question any of the high risk transactions. They should have known about the risks and apparent lack of independence with Enron’s SPEs. They should recognize that the high risk transactions with SPE will have huge effects on Enron. Meanwhile, they should ask SPE to disclosure financials properly. [4] What are the auditor independence issues surrounding the provision of external auditing services, internal auditing services, and management consulting services for the same client? Develop arguments for why auditors should be allowed to perform these services for the same client. Develop separate arguments for why auditors should not be allowed to perform non-audit services for their audit clients. What is your view, and why? Auditors should not be allowed to perform non-audit services for their audit clients, because auditors need to be independence. If an auditor provide management consulting services for his audit client, he is just audit what he have done, which ,I think, is meaningless. On the contrary, some people may agree that auditors should be allowed to perform their services for the same client. First, choosing one firm to do all of these services can save a great deal of money. Second, the auditors will much more familiar with the client’s business and its industry, which make their work efficient. [6] Enron and Andersen suffered severe consequences because of their perceived lack of integrity and damaged reputations. In fact, some people believe the fall of Enron occurred because of a form of â€Å"run on the bank†. Some argue that Andersen experienced a similar â€Å"run on the bank† as many top clients quickly dropped the firm in the wake of Enron’s collapse. Is the â€Å"run on the bank† analogy valid for both firms? Why or why not? Yes, I think the â€Å"run on the bank† analogy valid for both firms. The fraud of Enron’s financials leads a collapse of investor, customer, and trading partner confidence. Its stocks experience a sharp slump. Meanwhile, Standard & Poor’s re-classify Enron’s stocks as junk bonds, making almost every stockholder feel unsafe. The price drops to $0.26 per share in couple of days. Even worse, debts holders begin to call the loans because of the diminished stock price, which lead the collapse of Enron directly. Andersen experiences a similar situation. The damaged reputation of Andersen results  in losing many top clients and partnerships oversea. [9] What has been done, and what more do you believe should be done to restore the public trust in the auditing profession and in the nation’s financial reporting system? The Sarbanes-Oxley Act of 2002 is a good way to restore the public trust in the auditing profession and financial report. The Act required top management to certify the accuracy of financial information individually, and increase the independence of outside auditors. As the most severe act in history ever, I believe SOX can help to restore the public trust.

Airplane Accidents in the Media

This paper examines the amount of airplane accidents that get covered in the media versus the number of the airplane accidents that actually happen. The following paper examines how the news media has been changed from a brave, controversy-seeking faction to a community of self-censoring, congress-fearing puppets of whom the politically powerful are the puppeteers. The writer argues that the media is not the same establishment that once looked for the extra, but it is merely a reserved, timid society, a society that has ignored its once unquenchable thirst for the truth in order to satisfy its hunger for the more material things, money and power. It is a calm, cold morning in Maine and the news is blaring in one household. The family hears that there has been another violent plane crash. Little Jimmy is quaking in his shoes, because he knows that the story will be covered constantly for most of the week, if not longer. Violent images will be shown on the television that his parents bought for Jimmys favorite educational television shows. Jimmy decides to change the channel, but almost all of the channels are covering the same information about the plane crash. Then, an image of a man who died in the crash appears on television. Little Jimmy bursts into tears. Jimmy grows up to detest the news, and to hate plane crashes. Why must the news cover tragedies so extensively?

Body Art Research Proposal Example | Topics and Well Written Essays - 1750 words

Body Art - Research Proposal Example As discussed, the research question to be addressed in the course of this research is, "Is Body Art Important in Forming Young People Identities In Britain". This question has been chosen because it is of interest to me personally, in terms of the art itself, but also in terms of understanding the motivations behind altering one's body through body art. The phenomena of body art is becoming increasingly popular in Western societies, and the reasons behind this increasing popularity are of interest to me, sociologically speaking; I am interested in knowing why body art is increasing in popularity and why people participate in body art, in terms of their personal histories and perspectives. The widespread nature, and long history, of body art suggests that the human body has been, and is, a canvas for the expression of cultural ideas. Body art is something universal, that is documented across all of recorded time, and as such, the reasons behind it's use and incorporation are of fundamental interest in the understanding of cultural politics and issues of self acknowledgement and representation. This section will show what other research has been done, and will present gaps in the research that this current research proposal will address. A brief background and history of body art will be presented, which will introduce the work of other theorists, in terms of what they say about the links between the body and modernity, and the links between body and identity, for example. Body art is essentially art that is put on, or consists of, the human body (Brain, 1979). There are many forms of body art, including: tattoos, piercings, henna painting, branding, scarification, body painting or other, less invasive, less permanent, types of body art, for example, corseting. Many academics include other forms of body modification, such as plastic surgery, under the umbrella of body art, but this is the subject of much discussion. Others include extreme performance under the umbrella of body art, for example, mutilation on stage, or sadomasochism, or pushing the body to it's physical limits (for example, the work of Oppenheimer), but again, the inclusion of these categories of body modification under the umbrella of body art is subject to much debate. Body art has been around for centuries, with tattooed Mummies being common from the age of the Egyptians, to henna painting in India, which is centuries old. The inhabitants of the islands of the Pacific have some of the most magnificent tattooing in the world, which is known to have been practiced by them for centuries. Many other cultures, from Africa to Australia, to the Pacific islands, are known to have participated in body modification (neck stretching, ear ornamentation) for centuries. The widespread nature, and long history, of body art suggests that the human body has been, and is, a canvas for the expression of cultural ideas. Body art is something universal, across all of recorded time, and as such, the reasons behind it's use and incorporation are of fundamental interest in the understanding of cultural politics and issues of self acknowledgement and representation. The increasing trend for body art amongst Western

Discuss about DNA related topic Essay Example | Topics and Well Written Essays - 1500 words

Discuss about DNA related topic - Essay Example DNA has come a long way since the time of the famous photo 51 of Rosalind Franklin until the three-dimensional model interpretation of Jim Watson and Francis Crick of the double helical structure of the DNA strand. Even the discovery of the DNA helix was of controversy itself as discussed in an interview of Lynn Osman Elkin conducted on March 26, 2003 posted at NOVA website regarding the confusion on who to take credit for the discovery, if double helix DNA should be more on Franklin’s account (Rosalind Franklins Legacy). Deoxyribonucleic acid is the hereditary material in humans and almost all other organisms. Most DNA is located in the cell nucleus. The information in DNA is stored as a code made up of four chemical bases: adenine (A), guanine (G), cytosine (C), and thymine (T). Human DNA consists of about 3 billion bases, and more than 99 percent of those bases are the same in all people. The order, or sequence, of these bases determines the information available for building and maintaining an organism, similar to the way in which letters of the alphabet appear in a certain order to form words and sentences (DNA interactive). Series of studies have proven the role of DNA as the gene carrier. Fred Griffith and his transforming principle experimented on mice by injecting strains of the S (smooth) and R (rough) form of the Pneumococcus bacteria. The experiment showed transformation of R from to its virulent form by somehow incorporating gene from the dead S form when mixed together. Furthermore Griffith’s experiment set out Oswald Avery and colleagues Colin Macleod and MacLyn McCarty to determine what the transforming agent was by the process of elimination ruling out DNA as the transforming material. Further experiment of Hershey and Chase proved that DNA, and not protein, is the one injected by virus into their host thus establishing DNA as the hereditary

The Transformation of the Social Sphere Essay Example | Topics and Well Written Essays - 2500 words

The Transformation of the Social Sphere - Essay Example It also kept the general population informed on current affairs, helped the educational system and provided literature to entertain the people. The next biggest invention that impacted mass media was the radio. The radio united humans by adding the cognitive element of being  able to hear additional communicative elements such as vocal inflexion as information travelled through radio waves into peoples’ homes. This influence was itself rendered nearly obsolete with the invention of film and television. The latest medium that surged at the end of the 20th century to rival the influence of the television has been the introduction of the desktop computer and widespread access to the internet. The purpose of this paper is to analyze the effect the mass media had on the temporal and spatial foundation of the social sphere. It is helpful to start with a common conception of what is meant when referring to the spatial and temporal foundations of the social sphere. The spatial dimension refers to the physical space that separates humans in different parts of the world in terms of geographical location. â€Å"Spatial structure is now seen not merely as an arena in which social life unfolds, but rather as a medium in which social relations are produced and reproduced† (Pries, 2002, p. 2), such as the virtual spaces of the television and the computer screen. Mass media also extends the space of experience because it provides a greater accessibility to a variety of information and places (Carpignano, 1997). In addition, it can bridge the gap between spatial linguistic barriers such as those that exist within the People’s Republic of China, where regional dialects prevent oral communication between regions. Because all literate Chinese share a similar written language, though, mass media enables these regions of China to communicate. Mass media has changed the way people have perceived the world for the last 500 years.   It has impacted the behaviour of human beings through technological advances such as the television by altering their daily patterns of activity and the established means of communicating important cultural values and ideas among members of a society.   However, with new technologies, some of the necessary interaction may return to these cultural interactions as they become more ‘real-time’ and enable individuals to not only hear the vocal inflexions of the individual they are speaking with but also visualize their facial features and other symbols of a physical presence through the virtual medium of the video screen.

The Powers and Responsibilities of the Greater London Authority Essay

The Powers and Responsibilities of the Greater London Authority - Essay Example Hence, the power set-up for GLA was kept restricted. However, after a span of six years, the GLA strived for success through the incorporation of a model of ‘strong Mayor’. In the present scenario, the GLA is defined as that form of the government in which powers and responsibilities are bestowed through the Mayor and Assembly with the aim of addressing the challenges that are being faced by London. The various areas in which the GLA is held responsible are inclusive of transportation, policing, fire and salvage, growth and development and lastly strategic planning. The responsibilities of the GLA are not accounted for direct service provision but it operates with the help of functional bodies embedded under the scope of the GLA (London First, 2011). For dealing with transportation, the functional body Transport for London is held responsible. This body is bestowed with the responsibility of managing the system of transportation within the city of London. ... Â  Along with these historical powers and responsibilities of the GLA, on November 30th, 2005, additional powers were proposed to be incorporated under the GLA. The review for the GLA powers and responsibilities gave rise to the inclusion of additional powers and responsibilities which included managing waste, housing, planning and learning along with skills (Office of the Deputy Prime Minister: London, 2005). 2. Literature Review Summarizing the Environmental Policies of the Mayor Johnson (2010) provided a positive feedback towards the decision that Mr. Boris Johnson (the Mayor) considered regarding the environmental issues but at the same time had also criticized the process through which the Mayor aimed to achieve his environmental goals. As per the policies of the Mayor, the target is to achieve 60% reduction in the city’s emission of CO2 by the year 2025. The Mayor stated estimation that 60 billion pounds would be required to be invested for attaining the targeted reduct ion in CO2 emission. However, the Mayor also intimated that he expects spending from the government in this regards up to an amount of 800 million pounds for introducing vehicles emitting low carbon by the year 2018. As regards to the expectations of the Mayor, the author estimated that the government would have to spend 193 million pounds by the year 2015 (Johnson, 2010). The policy of the Mayor was appreciated by the author on the grounds that it would generate contributions for the city in the form of job enhancement, security in terms of energy supply, reduction of fuel inefficiency and also improvement of the public’s health.

EU Law Essay Example | Topics and Well Written Essays - 2250 words

EU Law - Essay Example The first elections of the European parliament â€Å"by direct universal suffrage† took place in June 1979 (Europa, 2007). Since then these elections take place every five years giving more strength and responsibility to the Parliament. In European Union, EP is the only directly elected body. Every five year, 27 member states select 736 Members, which represent 500 million people of EU (EuroParl, 2011a). It covers every sphere of EU’s citizens life; civil, social, political, economical and environmental. Its domain of control is huge. Gradually EU’s parliament has gained a position of â€Å"co legislator† for all the new laws and amendments. Few people say that it has given increased powers and it can exercise it anywhere it wants. It has given supervisory powers in law making; even the Central bank cannot select its president without EU’s Parliaments assent. EuroParl (2011a) writes, â€Å"The European Parliament and the Council must adhere to the annual spending limits laid down in the multiannual financial perspective.† It has all the controlling power in monetary matters. It can also set up inquiries over controversial matters. EuroParl (2011b) writes, â€Å"With the entry into force of the Lisbon Treaty, the Parliament became a true co-legislator for the EU's entire annual budget, deciding on it in close collaboration with the Council.† The whole document is repeatedly filled with such sentences. â€Å"The European Parliament and the Council may, by means of directives adopted in accordance with the ordinary legislative procedure, establish†¦Ã¢â‚¬ ... In 1990, unification of Germany took place. On the other hand, Treaty of European Union, the new treaty was negotiated by the members of the EU, taking place at Maastricht in Dec 1991. It was put to force in Nov 1993. EP’s role under Maastricht Treaty stretched and each citizen regardless of its nationality was given the right to vote in the elections of the European Parliament. During March 2000, EU wore a new, modernized face enabling Europe to emerge as a giant business Union, concerning many other issues like, education, information, environment, unemployment etc. People, who were voters of EU were getting really restless demanding their Governments to find real solutions of their problems. EU has been evolving ever since it came into being along with its parliament’s powers and functions. This enhanced cooperation procedure, introduced firstly in Amsterdam treaty, has come a long way and literally plays a role in most of the EU matters. EU’s parliament eithe r has to give consent or has to be kept informed throughout. The main provision of Nice treaty was to change the decision-making process to make it more democratic. French and Dutch voters discarded the constitutional treaty and took 18 months to process the reforms. In December 2007 Lisbon treaty was signed by all the EU members and it is currently being endorsed. This treaty gave increased powers to European parliament at three fronts; Legislative, budgetary and supervisory powers. Witte, et al. (2010, pp.67) states, â€Å"Lisbon treaty has entrusted the EP with more active role in law making.† Enhanced co operation procedure was initiated in 1987, in which EP was free to give opinions and regulate directives proposed by the EC and

Documentary Film assignment (Roger and Me) Movie Review

Documentary Film assignment (Roger and Me) - Movie Review Example The film counteracts the modern management and moral pragmatism all in opposition to the mentality in the search for excellence. In the real sense, this movie comprises of corporate newspeak message. Analysis of the importance of profits in the large corporations at the peril of the workers life in provided. In this interesting documentary, there is a procedural indicator of daily flaws in the society. Moore deploys dialects in the film medium to label the face of true capitalism in real life. The most outstanding scene is where Smith gives a speech in Christmas television while, on the other hand; Moore demonstrates the eviction of GM worker. There is a direct correlation between the manipulative nature of corporates and Christmas ceremony hence justifying some heartless nature. Moore is more of a critic unto the stakeholders in the American corporate world. As per the film there is much negativity with some minimal truth hence Moore proves to be unfair. He is also an individual who portrays that corporate neglects and poverty counts as sins hence appeals to minimal

Biomechanics Case Study Example | Topics and Well Written Essays - 750 words

Biomechanics - Case Study Example However the forces are greatest at posterolateral bundle at fullest extension. The posterolateral bundle withstands more force than the anterolateral bundles. Most common cause of ACL injury is due to non contact deccelatory forces involving lateral bending of the knee to a valgus position causing extension of the knee and rotation of the tibia(Boden et al, 2009)(Giuliani et al , 2009). Immediately after the tear of the ACL or inury to the ACL she should be asked to take rest so as to prevent further movement which can cause wear and tear. Ice should be applied every 15- 20 minutes and compression should be provided on the affected portion. Finally the injured knee should be elevated above the heart level in order to reduce the swelling and reduce episodes of pain (Benjaminse et al, 2006). Kinematic research has revealed that the quadriceps contraction is responsible for the greatest strain on the ACL graft between 10 degree and 45 degree of flexion. The ACL graft is devoid of the normal mechanoreceptors and may not provide biofeedback like in the uninjured knee. These factors are to be considered for the long term rehabilitation programs. The overall aim for the long term rehabilitation is to restore the joint anatomy, provide static and dynamic stability to the joint, maintain aerobic and psychological conditioning and ultimately aim this athlete to easy return to sporting activity. For this a four step approach is followed. In the first phase comprising one or two weeks the aim of therapy is to reduce the pain and inflammation and increase the range of motion of the knee. A postoperative brace is used ranging 30 degree to 90 degree till there is adequate quadriceps control. Physiotherapy is to be provided with the emphasis to static contractions of hamstrings and c o-contractions for the hamstrings and the quadriceps. Partial

Mexican Americans and Presidential Elections Essay Example for Free

Mexican Americans and Presidential Elections Essay The United States has generally been a neutral country in its history. However, in 1914, the country was plunged into World War I after being provoked by many attacks. One of many small attacks included â€Å"accidentally† sinking a United States ship that was exporting goods to other England. After the sinking of the Lusitania, once the world’s largest ship, by German U-boats, the United States leaders knew it was time to join the war. Shortly afterwards, United States intervention helped the Allies, mainly France, the United Kingdom, and Russia, end the war, but the country ended up many lives, around one hundred-thousand. While casualties were low in the United States compared to other countries, the country still did not want to suffer more losses. Therefore, the United States went into a state of isolationism following World War I. After 25 years of peace, a second war, World War II, became another prominent issue for the United States. Like the first war, The United States was again provoked into war. On December 7, 1941, Japan bombed Pearl Harbor in Hawaii, killing over two thousand civilians. Unlike the first war, the United States decided to quickly join its allies after the bombing rather than waiting to be attacked multiple times. The country again plunged into war, but this time, it was in the war for a much larger period of time compared to the first war. As World War II was a bigger war compared to its predecessor, more soldiers were needed to fight. With more soldiers needed to fight in the war, many people had to leave work to defend their country. This meant that jobs would have many open positions, and this wasn’t good for the economy. In order to fill the spots, the United States invited Mexican Americans to fill in the jobs that had been neglected due to war. The program that was then started was the Bracero Program, which was a program started in 1942 to hire temporary workers from Mexico until the war ended and the people returned home. Soon, over one hundred-thousand contracts were signed to get more Mexican American workers to work in the United States. After the war ended, many of the Mexican Americans were deported back to Mexico. However, because they had a taste of having a real job with real benefits, many wanted to return the United States. Therefore, after World War II had ended, many Mexican Americans began to immigrate to the United States, thereby raising the Mexican American population. With a slowly increasing Mexican American population, there will be more political influence in that group. Specifically, as time progresses, the Mexican American population will accelerate in growth, exponentially raising their political influence. This research paper aims to determine how the political influence of the Mexican American group has changed from 1960, when the population was not growing so quickly, to 2012, when the population growth is more prominent. Because Mexican Americans were given a taste of America, many of them wanted to come to the United States even after being deported. Because the Mexican American voting percentage was low in the 1960 presidential election, one could assume that the Mexican American vote wouldn’t affect the election, but with Kennedy winning by such a narrow margin and with a large percentage of Mexican Americans that voted for Kennedy, he won by the narrow margin because of the Mexican American vote. The election was extremely close with â€Å"Kennedy winning by a plurality of only 144,673 votes† (Schmal). Kennedy got just enough votes to surpass his incumbent. Due to the increasing amount of Mexicans coming into the country and being able to vote, more Mexicans were able to vote for Kennedy although it was just enough for Kennedy to win. Also, â€Å"Kennedy, who received about 85% of the national Hispanic vote,† was able to barely squeeze a victory by having Mexican American supporters (Schmal). With such the limited number of Mexican American voters, Kennedy having the majority barely helped put him ahead of Nixon to win the election. So in the end, without the Mexican American vote, Kennedy could have lost that presidential election; he could have lost thousands of potential votes due to the 85% of the Hispanic population that voted for him. One can see that the presence of Mexican American voters helped Kennedy win his election, but Kennedy didn’t exactly try to gain the Mexican American vote through his policies. What this means is Kennedy didn’t single out a specific group of people to help in the United States. All of Kennedy’s policies were intended to help everyone no matter what race, gender, or religion you were. The Mexican Americans that voted for Kennedy, therefore, simply liked his campaign for the nation. In more recent decades, the Mexican American population has transgressed. According to the Pew Research Center, â€Å"in the decade from 2000 to 2010, the Mexican-American population grew by 7. 2 million as a result of births and 4. 2 million as a result of new immigrant arrivals,† so we know that more Mexican Americans are populating the country from births (The Mexican-American Boom). This also means that throughout the 1940s to now, more Mexican Americans have been populating the United States in order to have more births take place in the United States. Also, this 11. 6 million total increase of Mexican Americans is only comprised of newcomers. Compared to 1960, there was quite a large number of Mexican Americans in the United States during the 2012 presidential election. Also, according to the United States Census, the total population of citizens is 262,856,643. Knowing that the population that is able to vote and the Mexican-American population, one can assume that the vote of the Hispanic population is crucial for the victory of a candidate. With a large Mexican American population, there is, of course, more political influence from the group. However, Obama and Romney had different strategies when it came to appealing to the Mexican Americans. One major thing Romney said was that â€Å"had [my father] been born of Mexican parents, Id have a better shot of winning this† in a secretly recorded video in the home of a private donor for a fundraiser (Llenas). He clearly believes if he were Latino, winning would be easier for him. This obviously offended many Latinos, and anyone who is offended by someone would think twice about voting for a man who has a demeanor that basically offends oneself. Romney saying this considerably hurt his campaign with regard to the Latino vote and, subsequently, the Mexican American vote. These types of comments are very sensitive because many are proud of their heritage and background. Even if not many Mexican Americans were offended, other citizens might have felt bad because Romney did not want to be part of his own race. Although it might have been a joke, a candidate must watch his or her public image at all times. However, Obama took a different approach with the Latino population. Obama knew the Latino vote was crucial, and he even stated: â€Å"I will just be very blunt. Should I win a second term, a big reason I will win a second term is because the Republican nominee and the Republican Party have so alienated the fastest-growing demographic group in the country, the Latino community† (Abdullah). Obama is showing that he knows how big of an influence the Mexican American voters will have. Obama also knows Romney made a mistake when he did nothing to appeal to the group. What’s more, Obama also issued an act: the DREAM Act. This Act allowed illegal individuals to reside in the United States so long as the individuals are working or going to school. Because Obama was more sensitive to the Mexican American population, Obama easily got the majority vote for the Mexican American population, leaving Romney in the dust, and the results of the whole presidential election show this: Obama won the election. Millions of Mexican Americans voted â€Å"with resounding 71 percent support for Obama† because Obama has shown patronage to Spanish people (Siegel). By empathizing with the Mexican Americans, Obama clearly showed he cared more about them than Romney. With the presence of Mexican American voters, Obama easily won the 2012 presidential election. One could see that during this presidential election, the Mexican American voting percentage for the nation was less than three percent. However, if one was to look at the Mexican American voting percentage during the 2012 presidential election in the United States between Barack Obama and Mitt Romney, it would be around twelve percent. Thus, the percentage of Mexican American voters has been increasing throughout the years; therefore, Mexican Americans have more influence power because more are coming with more political power for the group. Comparing the 1960 presidential election to the 2012 presidential election, one can see big differences. First, the percentage of Mexican American voters in 1960 was a mere 3 percent compared to the rather large 12 percent in only 2010 while the population was still growing due to more births (Schmal). From this, one can conclude that the Mexican American vote in 2012 had more influence on the presidential election than the 1960 presidential election. What’s more is that Kennedy, the winner of the prior election, had not done much in order to get any Mexican American votes while Obama clearly had policies, like the DREAM Act, passed to help with the percent of Mexican American votes he had. Therefore, by comparing these two presidential election results and statistics, one can see that with more Mexican Americans voting, it’s imperative for the presidential candidate to sway the Mexican American voters in order to have a better chance of winning the election.

Indian Premier League Marketing Case Study

Indian Premier League Marketing Case Study Cricket is just one of those many sports which was conceived by the English and perfected by the world; the Indian Premier League is just an extension of this phenomenon. The Twenty 20 format was invented in England in 2003 but it really took off when the master strategist that is Lalit Modi took it upon himself to take this format a step higher into crickets first franchise based sports event. In late June 2007 Lalit Modi who was then Vice-President of the Board of Cricket Control for India spoke to Andrew Wildblood of the International Management Group (IMG), a company with a vast experience in the whole area of sports management. IMG and Lalit Modi then sat down to discuss this model and finally came up with the idea that is the IPL in its current format. The idea behind creating city based teams was based on the model present in sports in US and UK. IMG designed the IPL after an intensive study of the primary sporting leagues around the world such as the NHL, NBA, NFL and EPL. They examined the theoretical models and also the result and impact of each of these leagues before arriving at the final blueprint. As in most other areas, there were at least as many learnings from the shortcomings and weaknesses as there were in the strengths and benefits mapped to the individual market contexts. What has finally emerged as the IPL design is one that has been meticulously refined to work for cricket.The league structure has been modeled so as to flourish in the uniquely Indian context, and drive the development of grassroots talent in Indian cricket. The idea had all the ingredients to be a success. The best cricket players of the world, fans from around the world and a dollop of glamour due to the presence of Bollywood celebrities, corporates and Indian politicos. The IPL was the first of its kind sports extravaganza of its kind, prior to this India has been fed a steady diet of 50 overs and test cricket. This kind of model which is common in the west but a first of its kind in India provided many new avenues for all the stakeholders. The grand old game of Cricket has undergone several makeovers in its history. Test cricket was followed by 60 over one dayers which later became 50 overs. The all white strip of the 70s gave way to the colored clothing and day-night matches of the Kerry Packer era. The Twenty 20 format which originated in England was devised to bring back the crowds in English County Cricket. The game in England was going through a major crisis and the introduction of T20 was instrumental in bringing a much needed dose of excitement in the game. Once again English were left to marvel as the sport they had created in their own backyard was spun into the Great Indian Tamasha by Lalit Modi and his comrades. Commercialization of IPL: Indian Premier League (IPL) has defined a new set of paradigm to do business in the Indian landscape. This was bound to happen someday, looking at the craze for the cricket in this country. IPL is not a yet another cricket extravaganza but an event where money is spun around with many different angles and huge stakes are involved in it. IPL has corporatized cricket in a unique way. It has added a new dimension of marketing and branding the sport in India. IPL is a business which has big economy of scale. India has seen the success of different businesses and the organizations or entrepreneurs running them and now it is the turn of IPL. Overall IPL itself has become a big brand under the leadership of Top management and it is a matter of interest that how it has been done as compared to the failure of its rival league ICL. The Value Positioning of IPL is Fast and Quick Entertainment Which has its own pros and cons according to the test and 50-50 Over Cricket Fraternity. The Making of the Franchises: The biggest USP of the Indian Premier League is that, here the teams are run and managed by various corporate houses or Bollywood celebrities. The owners of the teams went through a bidding procedure to buy the teams and after that, the cricketers were also put up forauction. The managements of the teams took part in the auction and bid for their desired cricketers, with a view to make their team the strongest one among all others. Cricketers from around the world, including the Indian cricketers were put up for auction. The BCCI actually followed the format of England`s most popular football event, the Barclays English Premier League (EPL) for governing the rules and regulations of the Indian Premier League (IPL). Right from the ownership of the franchises to the games themselves, IPL saw an exciting cocktail of Cricket, Bollywood and Business Barons. The people involved in buying these franchises were the whos who of Bollywood and Indian Business Houses.The winning  bidders  for the eight  franchises  were declared on 24 January 2008.   The total base price for the auction was US $400 million but the auction went on to fetch US $723.59 million.On March 21, 2010,  Pune  and  Kochi  were unveiled as the two new franchises for the fourth edition of the Indian Premier League. The base price this time around was $225 million. While Pune was bought by Sahara Adventure Sports Group for $370 million, the Kochi franchise was bought by Rendezvous Sports World Limited for $333.3 million. The process was to have been completed on March 7 but was postponed by two weeks after many bidders and the  BCCI  objected to stiff financial clauses. The second franchise auction fetched total $703 million. This auction brought a lot of attention towards the IPL for the alleged involvement of Union Cabinet Minister ShashiTharoor . His involvement in trying to tip the scales in the favor of a particular consortium created much furore in the media Open Auction for Individual Players: Highest bidder becomes the buyer. Each player has a base annual fee which is on a pro-rata basis depending on his availability. Each IPL franchise has a max limit to spend on bidding for players. Franchise Owner(s) Captain Price (USD) Price (Rupees) Mumbai Indians Mukesh Ambani  (Reliance Industries) Sachin Tendulkar $ 112.9 m Rs. 441 Cr Royal Challengers Bangalore Vijay Mallya  (UB Group) Anil Kumble $ 111.6  m Rs. 440 Cr Deccan  Chargers Deccan Chronicle  (Venkat Ram Reddy) Adam Gilchrist $ 107.0   m Rs. 422 Cr Chennai Super Kings India Cements  (N.Srinivasan) Mahendra Singh Dhoni $ 91.90 m Rs. 359 Cr Delhi Daredevils GMR Group( G.M Rao) Gautam Gambhir $ 84.0 m Rs. 331 Cr Kings XI Punjab Ness Wadia  (Bombay Dyeing),  Priety Zinta, Mohit Burman (Dabur) and Karan Paul (Apeejay Surendera Group) Kumar Sangakkara $ 76.0 m Rs. 300 Cr Kolkata Knight Riders Red Chillies Entertainment  (Shahrukh Khan,  Gauri Khan,  Juhi Chawlaand  Jai Mehta) Saurav Ganguly $ 75.1 m Rs. 296 Cr Rajasthan Royals Emerging Media (Lachlan Murdoch, A.R Jha and Suresh Chellaram), Ultra tech cements, Shilpa Shetty, Raj Kundra Shane Warne $ 67.0 m Rs. 264 Cr Pune Sahara Adventure Sports Group TBD $ 370 m Rs. 1702 Cr Kochi Rendezvous Sports World Limited TBD $ 333.3 m Rs. 1533 Cr Economics of IPL Television rights and sponsorships: The IPL is predicted to bring the BCCI income of approximately  US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up  Kingfisher Airlines  as the official umpire partner for the series in a  Rs.  106 crore (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires uniforms and also on the giant screens during  third umpire  decisions Television rights: On 15 January 2008 it was announced that a consortium consisting of  Indias  Sony Entertainment Television  network and  Singapore-based  World Sport Group  secured the global broadcasting rights of the Indian Premier League.  The record deal has duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament.  Ãƒâ€šÃ‚  This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court,  Sony Entertainment Television  signed a new contract with BCCI with  Sony Entertainment Television  paying a staggering  Rs.  8700 crores for 10 years. Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. Below is a summary of the broadcasting rights around the world. On 4 March 2010 ITV announced it had secured the United Kingdom television rights for the 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4 free to air channel. Sony charges Rs 4-5 lakh per 10 seconds, (top soaps charge Rs 1.5 lakh per 10 seconds). According to Television Audience Measurement (TAM), the average Television Rating Points (TRP) of the first 14 matches in Season 1 was 4.97; in Season 2 it was 4.52, and in Season 3 its grown to 4.69. If IPL-1 reached 77 million people in the first 14 matches, IPL-2 went to 96 million and IPL-3 is at 108 million. The ratings have also raised team earnings. Winning Bidder Regional Broadcast Rights Sony/World Sport Group Global Rights,  India ONE HD Free-to-air HD and SD television in  Australia. Owned by Network TEN. Sky Network Television New Zealand  broadcast rights PCCW Hong Kong  broadcast rights, broadcast on Now Sports. StarHub Singapore  broadcast rights, broadcast on Cricket Extra. Astro Malaysia  broadcast rights on Astro Box Office Sport. SuperSport South Africa,  Central Africa  and  Nigeria  broadcast rights. Arab Digital Distribution Middle East  broadcast rights on ADDs  CricOne. Broadcast to  United Arab Emirates,   Bahrain,   Iran,   Iraq,  Jordan,  Kuwait,  Lebanon,   Oman,  Qatar,   Palestine,  Saudi Arabia,  Syria,  Turkey, Algeria,  Morocco,  Tunisia, Egypt, Sudan,  Libya  and  Nigeria. GEO Super Pakistan  broadcast rights Willow TV Rights to distribute on  television,  radio,  broadband  and  Internet, for the IPL in North America. DirecTV United States  Exclusive broadcast rights on Cricket Ticket. Asian Television Network Canadian  broadcast rights. Aired on Pay-per-view channel. Aired on  XM Radios ATN-Asian Radio  as well. Sports Max Caribbean  broadcast rights. ITV United Kingdom  broadcast rights, broadcast on  ITV4. Sponsorships: Indias biggest property developer  DLF Group  paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013.Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million. Revenue and Profits: The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion in 2010.  It was valued at U$2.01 billion in 2009 by the same consultancy. There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009.]While the London Times said that all but  Kings XI Punjab  made a profit. In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with  Swiss  watchmaker Bandelier to make official watches for the IPL. Official IPL applications: DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of  Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently, they have released the IPL T20 Mobile applications for  iPhone,  Nokia  Smartphonesand  Blackberry  devices. Soon it will be made available across all other major Mobile platforms including the  Android,  Windows Mobile,  Palm   others. How Does IPL make Money? Auction of broadcasting rights. Title sponsorship and corporate sponsorship. Sale of Tickets (20% allocated to IPL). Auction of Franchisee rights. Official Umpires sponsorships. How is the Income Distributed? Share of the broadcasting money with franchisees. Share of the sponsorship money with franchisees. Share of ticket money with franchisees. Inauguration expenses. Prize Money. Sources of Income for an IPL Franchise (ROI) Share in revenue from the broadcasting rights. Share in the sponsorship money. Share in revenue from the sale of tickets. Revenue from In-stadium Advertising. Sale of Players to other franchise. Revenue from own sponsorship and corporate sponsorship. How is the franchise income distributed? Franchisee fees: 10% of the total franchisee costs every year to IPL. Players cost. Match fees and Inauguration expenses. Rent of Stadium. Marketing and promotional cost. Fees for coaches, physiotherapists and other members. Administrative cost. Franchisees can earn profit in IPL as Team owners get 80% of broadcast revenues, 60% of sponsorship revenues, 100% of team sponsorship revenues, 80% of ticket revenues, 87.5% of all merchandising revenues, and 100% of all hospitality revenues. Brand Finance, which came out with IPL brands latest valuation at $ 4.13 billion, said that the brand alone has risen significantly, providing tremendous economic value to its owner, BCCI. Although the English Premier League is valued much higher at $12 billion, the IPLs valuation has risen above $4 billion in just three years, Brand Finance pointed out. Indian Premier League would generate revenue of $1 billion this season, thanks to huge fan following across the globe, attracting a large number of advertisers. Indian Premier Leagues brand value has more than doubled to $4.13 billion (over Rs 18,000 crores), while Chennai Super Kings has emerged the most valued franchise this year, says a study. Ranked fourth last year, Chennai Super Kings led by MS Dhoni has moved to number one with a valuation of $48.4 million, followed by Shahrukh Khan-owned Kolkata Knight Riders ($46 million) and Shilpa Shettys Rajasthan Royals ($45.2 million). The valuation of teams pale in comparison to the IPL brand itself, which has more than doubled from last years $2.01 billion. The individual franchisees have also seen a fair amount of uplift in value since last year. Vijay Mallya-promoted Royal Challengers Bangalore is ranked fourth this year with a valuation of $41.9 million and is followed by Nita Ambani-owned Mumbai Indians ($40.8 million), Delhi Daredevils ($40.5 million), Kings XI Punjab ($36.1 million) and Hyderabad Deccan Chargers at the bottom with a valuation of $34.4 million. Consider this. Chelsea, one of the wealthiest, most powerful football clubs in Europe the Premiership giants, who were bought by Russian oligarch Roman Abrahmovic for  £140 million (Rs 966 crores) in one of the most high-profile takeovers in international sport in 2003, would appear a mid-table struggler if compared to the  £246.35 million (Rs 1,702 crores) Sahara splashed out to buy the Pune team. While it is almost certain that Rendezvous Sports pumping in money for a Kochi-based T20 franchise sounds the death knell for Keralas traditional favorite, football, at Rs 1,533 crores, the cricketing venture heads both Chelsea and Liverpool, which was taken over by US ice-hockey team owners George Gillett and Tom Hicks for  £219m (Rs 1,511 crores) in February 2007. It should be noted that seven seasons ago, the Russian oligarch was paying the amount he did for an established brand, one that was almost a century old, while the Indians paid these astronomical sums merely to gain entry into what is still a fledgling venture, which recently began only its third season. THIRD SEASON VALUATION: The crowds are swelling, with experts estimating a 25 per cent jump in gate money. In Season 1, higher-end ticket sellers like the Mumbai Indians and Delhi Daredevils earned Rs 15 crore each. Gate money for bigger franchises could hit Rs 20 crore this season. The gross revenues from gate money, television advertising and sponsorships on an IPL double-header day, industry experts say, could touch Rs 40 crore. Marketing Strategy: IPL The DLF Indian premier league is a concept sell. It is clearly observed that IPL is a perfect example of controversy marketing Strategies: Auctioning the franchisees. Auctioning the players participating in the IPL tournament. Advertisements on various TV and radio channels. Cheerleaders were one of the most important thing that is talked about, foreign girls attracted huge crowd. Worldwide telecast. Locations: the venue chosen for the cricket matches was a strategic choice of places which are named after franchisees, which helped attract people. Conflicts with some media partners and some other cricket boards again demanded the attention of people. Timing: IPL has shown its strategic application of intellect by choosing the evening time for the matches, which made people watch game comfortably. ICL: the rival ICL had been one of the reasons for the publicity and emergence of IPL. People started comparing the IPL ICL that caused the huge publicity for the IPL Opening ceremony gala, Live Concerts. Franchises taken by film stars like Shahrukh Khan, Pretty Zinta and JuhiChawlaetc are the center for attraction, which made some Bollywood stars come for the game. Use of models and Bollywood stars for anchoring and promotion of teams like Akshay Kumar for Delhi daredevils, Shahrukh khan for Kolkata Knight Riders. The commentators were not less than PROs, use of phrases that pleased sponsors and made them pay more. Example: for every six it was a DLF Maximum, for every special moment it was city moment of success. Advantages and Disadvantages Players: Advantages Disadvantages Earn at least Rs 80 Lakhs ($200000) or more per season on average. Due to the tight schedule of international cricket, Chances of injury lowers the tenure of career. Bonuses and Prize Money from Team owners. Neglecting other forms of cricket A great stage to show case skills and compete with the best in the world. Fast game. Stamina and patience to build an innings and bowl tirelessly to get wickets is lost. The top 4 highest earning international cricketers are Indians, with the captain, Mahendra Singh Dhoni, leading the way with annual earnings estimated at US$10m, Tendulkar at US$8m, Yuvraj and Dravid earning in excess of US$5m. Franchise: Advantages Disadvantages Using the cricket property to promote other businesses. Financial Loss if the IPL fails to take off. Prize money if the team wins. Franchises Pays the team and financial costs i.e. Cost of acquisition. They earn from the share in revenue from IPL. Promotional expenses have to be paid by franchises. They also pay the franchisee fee e.g. RCB has to pay $11.16m p.a. for 10 years. Sponsors: Advantages Disadvantages Spot rate charged from advertisers of IPL. Spot Rate may go down if any IPL season is not a blockbuster. Improves customer base. Too much reputation at stake tied to the fortunes of the franchise teams as a whole. Sponsors get branding and recognition. BCCI: Advantages Disadvantages The BCCI makes good money solely from the sale of TV rights, promotion and franchises. May forget to put efforts to promote other forms of cricket Domestic and Test Cricket. Got a great source of revenue. Viewers: Advantages Disadvantages Unlimited Masti and entertainment. Chances of family fights over Channel viewer ship. A great arsenal to make the case strong against the Saas Bahu fans in the family. Capital costs in terms of additional investment in television sets. A very good reason to increase productivity in office Return home by 8 pm.