Threat Of New Entrants To A Marke

Threat Of New Entrants To A Marke The Volkswagen brand is no stranger to Malaysians. Generations of Malaysians have grown up with their own or someone elses Volkswagen Beetle occupying a place of affection in their hearts and life stories. Till today, this hallmark of the Volkswagen brands lasting quality and distinct character continues to enjoy a faithful following even as newer models from Volkswagen have started to spark off their own groups of fans in the country. Volkswagen (VW) is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the original and top-selling marque of the Volkswagen Group, the biggest German automaker and the second biggest automaker in the world. Volkswagen Group Malaysia was officially launched in Malaysia on 16 February 2006, with the Corporate Headquarters situated in Wisma Volkswagen, Bangsar. From here, it will control marketing, sales and after sales to cater and fulfil the Malaysian customers wishes for individual mobility in all situatio ns of life. Task 1 Give a meaningful definition of the context of business strategy and discuss the companys external environment using Porters 5 Forces and PEST analysis. 2.1) Porters 5 Forces In 1980, the Porter 5 Forces was originated from Michael E. Porters book competitive Strategy: Techniques for Analyzing Industries and Competitor. This model is frequently used by company for analyzing a companys industry structure and its corporate strategy. Porter identified 5 competitive forces that shape every single industry and market. These forces help the company to analyze everything from the intensity of competition to the profitability and attractiveness of an industry. The 5 forces of the model are, threat of new entrants to a market, bargaining power of supplier, bargaining power of customers, threat of substitute product and degree of competitive rivalry. 2.1.1) Threat of new entrants to a market The new entrants are difficult to move into this automobiles aspect. This is because in this aspect, Volkswagen is a well-established brand that everybody knows. I can sure that not everybody saw the Volkswagen car before but everybody heard and knows this well-known brand. Besides that, automobiles are not a common technology that every country can do it. On top of this, Volkswagen is a very good quality product and only the patented or proprietary know the technology. If want to come out a good quality luxury car is need the high capital requirement. There are not all the new companies have the high capital requirement and the resources to come out a new brand of luxury car. The new entrant difficult to enter in this aspect is because they need to achieve the economies of scale for acceptable unit cost of the luxury car. So that, new entrant to this market is not a threat for the existing luxury car company. 2.1.2) Bargaining Power of Supplier The bargaining power of supplies meant the more powerful seller is relative to the buyer, the more influence the seller has. This influence can be used to reduce the profits of the buyer through more advantageous pricing, limiting quality of the product or service, or shifting some costs onto the buyer. If there are only one supplier or very less supplier in this market, the suppliers will have the more leverage. This is because of the lack of available alternative. The same thing, if there have a lot of the supplier in this market, this will cause the competition among the supplier. So that the supplier have less leverage. Besides that, the significant costs also involved in switching suppliers. The customers would not switch the supplier if there are large costs associated with switching. This is because the customer may have to buy a new machine or a new software to run out the new resources. If the supplier have the power or threatens to forward integrate, the customers may be fo rced to accept influence from the supplier. Volkswagen is a very popular company and it has to buy a lot of raw material from different supplier such as Air Cooler Engineering, Bus Boys, DPR Machine Shop, Just Kampers and more. (Volkswagen Supplier, 2013) Volkswagen is a very good buyer because they paid the debts on time and do not has any conflict with the suppliers. 2.1.3) Bargaining Power of Buyer If there are only have very little of customers in the market, the customers will have more leverage because of the increased reliance on the income stream. A customer consumes a significant amount of output will increase the bargaining power of buyer. The seller will do more for one buyer to keep them as a customer, if a customer buys a significant amount of the output from the seller. This is because the buying power, the customers holds the upper hand over suppliers and is able to influence the suppliers price. The customers possess the power to buy seller or rival. If the customer have so large power, it may choose backward integrate and the seller will loses influence. But the fragmented customer base allows more leeway for a supplier to ignore difficult customer request. Volkswagen has a very good after sales service to its customers and it also built a good relationship with all the customers. So in this factor, Volkswagen is difficult to get effected. 2.1.4) Threat of substitute product or services. Substitute product meant that a product that performs the same or similar function as another product. Normally the substitutes product have an attractive price. Besides that, increasing the quality of the substitute product will increase the pressure of the man product. Low switching cost to consumer also will affect the sale for the Volkswagen Company. The switching coat to consumers can come in the form of monetary costs or lifestyle switching costs. For example, the nation will switch their lifestyle from driving a car to taking public transport. Monetary costs effectively increase the price of the substitute product. There are a lot of automobile company, but Volkswagen has a very strong Research and Development and it always upgrade their quality 2.1.5) Competitive Rivalry among Existing Firms. Competitive rivalry among industry can affect the industry profit through downward pressure on prices, increase innovation, increase advertising, increase customer service or product improvement among others. The large number of firms will increase the competitive rivalry among existing include. If there are a lot of the firms within an industry, there is increased competitive for the same customer and the product resources. When an industry is growing rapidly, firms are able to increase profits because of the expanding industry. If the industries fixed costs are high, the firms will compete to gain the largest amount of market share possible to cover the fixed costs. In addition, the product and services are identical or lower switching cost will encourages price competition to gain market share. High fixed cost and low marginal cost will encourage competitors to cut prices below their average cost to recoup some of their fixed cost. The capital must be expended in large increments to be efficient. 2.2) P.E.S.T analysis. In Malaysia, we have our own automobile industry which is Proton. The government of Malaysia want to protect the local automobile industry, the come out the policy that increase the taxes for the imported car. So that the price for Volkswagen will increase in Malaysia. The road tax to be directly linked to amount of emissions from next year. Besides that, the economics of Malaysia have slightly increase 6.4 % in the fourth quarter 2012. (Department of statistic, Malaysia, 2013). This is a good news for Volkswagen Company because this meant that the economics of Malaysia increase and more people can afford to buy luxury cars. On top of this, the price of the fuel will affect the cost and the reflect on the price of automobiles, so that may change the customer behaviour toward some features of automobile such like the cheaper local car. To overcome this problem, Volkswagen had come out the lower price car to the medium upper income population. Different country have their own different cultural. Volkswagen will slightly affect because the negative customers perception toward Skoda brand because of bad images about automobiles industry in Eastern Europe countries. Malaysia is a developing country, the increasing in population make the government to redesign their public transport and the traffic. This will affect the sales in the country. Technology can increase the quality of the Volkswagen car and also will increase the sales of the Volkswagen. The high technology can improve the safety of the Volkswagen car. For example, they can put on the airbag for the passenger and more. Task 2 Discuss the companys internal environment using value chain analysis and SWOT analysis. 3.1) SWOT analysis SWOT analysis is to analyse the companys overall strength, weakness, opportunity and threats. Strength include internal capabilities, resources and positive situational factor that may help the company to serve its customers and achieve its objectives. Weakness include internal limitations and negative situational factors that may interfere with the companys performance. Opportunities are favourable factors or trends in the external environment that the company may be able to exploit to its advantage. Threats are unfavourable external factors or trends that may present challenges to performance. SWOT Analysis of Volkswagen Strength Strong brand portfolio R D strong Robust production capabilities Weakness Bad image Low market share poor cash flow Not environment friendly Opportunities Potential country Built the image Environment friendly. Threats Competitor Government policy Increase price of fuel 3.1.1) Strength Volkswagen having a very strong brand portfolio. Volkswagen operates in 153 countries worldwide and was the third auto manufacturer in 2012, down from the 1st place in 2011. The company manufactures its car in 100 plants in Europe, north and South America, Asia, Africa and Oceania. Except General Motor and Toyota, they do not have other automobile company is capable to compete with Volkswagen in term of global presence. Besides that, Volkswagen also not just consist of automobiles that are stamped with the name Volkswagen. Volkswagen Company also control around 10 automobile brands such as Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and other commercial vehicle. There seems to be a general consensus among the car buyer that all of these brands are at the very least, quality automobiles. So that, Lamborghini, Bugatti, Bentley and Porsche are even considered the pinnacle of luxury. This the strength of the Volkswagen, they have the very strong brand portfolio and it allow s other brand to focus on and cater to various market segments. They capturing the profit from a wide variety of consumers, without cannibalizing their main and original brand name. Besides that, Volkswagen Company benefits from the synergy created between all separate automotive brands. All separate companies share a part of research and development and servicing cost, learns from each other best practices and shares distribution channel. So that, Volkswagen have the strong focus on research and development. In 2008, Volkswagen won the Best Innovator competition, focussing on the technology for its driver assistance programs. A fantastic example for model of Volkswagen Jetta. Upon severe impact or accident, the vehicle will not only deploy the air bags but also will automatically active the hazard light, shut off the fuel pump, unlock the car doors and roll down the windows. These factors together are original innovative and even potentially lifesaving for the drivers. Volkswagen a lso have a robust product capabilities. Volkswagen produces cars in cost effective manner, close to their target market throughout the world. The manufactures of the company is in North America, South America, Asia and Europe. Such a big company is not hard for you to imagine how they are able to reach so many customers worldwide. On top of this, their factories are very efficient and highly automated. (Volkswagen, The Group, 2013) 3.1.2) Weakness In 1993, Pià «ch become the chairman and CEO of Volkswagen, which he is credited with turning into the large conglomerate it is today. Volkswagen is suffering the bad image after the Pià «ch joined the Volkswagen Company. Pià «ch have the bad image of its management department even though they have done an incredible work; Pià «ch has no a good relation skills especially with all the press. They have the same problem inside the company, due Pià «ch has put his own team in place when he arrived and he firing all the potential employees who against him. Pià «ch had blurs the line between his family interests and those of Volkswagen. Volkswagen have the weak position in the America passenger car market. In 2012, Volkswagen had only 5 % market share in the America passenger car market. America is the second largest automobile market in the world and weak Volkswagens position there result in comparably lower sales. (Sales and share of total market by manufacturer, 2013) Volkswagen i s known for being generous with the credit, which it extends to first time car buyers. The company prides itself on its sign and drive events, requiring a 0 down payment it would make sense that Volkswagen would be a popular choice among car buyers with low or not credit. It should be no surprise to Volkswagen that they are having issues with their cash flow. Perhaps they should revaluate, or find a way to manage their current offers more effectively. Besides that, most of the car produced by Volkswagen are not environment friendly. Volkswagen owns three sport car brand Porsche, Lamborghini and Bugatti that emit high amount of carbon dioxide and are fuel inefficient. Volkswagen group is strongly opposing to legislation requiring tighter regulation on carbon dioxide emission and energy efficiency as their cars are not as fuel-efficient and environment friendly as their competitors. (Volkswagen, The Group, 2013) 3.1.3) Opportunities Volkswagen has a very huge potential market in India and China. Volkswagen makes most of its money from its compact, efficient and stylish Goft. Volkswagen views this as the future of its sales in China and India, where smaller car seems to be more popular than large gas guzzles. If Volkswagen can continue to cheaply produce this quality model in India and China, effective marketing in those countries could give the company increase the sales in worldwide. For example, Volkswagen had come out 2 model of smaller car with cheaper price that can afford the medium income group in Malaysia. These 2 model of Volkswagens car are Volkswagen Jetta and Volkswagen Polo. On the other hand, Volkswagen can change or reengineering their product to fulfil the customer needs. Nowadays, everyone is talking about the green technology, so that Volkswagen could introduce more fuel-efficient models that emit much. Less carbon dioxide across all its automobile brands, thus meeting the new customer needs ab out the environment friendly cars and increase brand reputation. Volkswagen must have positive attitude towards green vehicles. Cars that emit large quantities of carbon dioxide and fuel inefficient cars pollute air and negatively affect the environment. Consumers are aware of this negative impact and are more positive to green vehicles that emit much less carbon dioxide and are fuel -efficient. If Volkswagen can produce more hybrid car, this will indirectly build up the image of the company. On top of this, this will also increase the sale of the Volkswagen Company. (Volkswagen, The Group, 2013) 3.1.4) Threats Since Volkswagen only have little model of the hybrid car, so that the price of fuel will directly affect the sales of the company. Nowadays, most of the people purchase the hybrid car or the car can save petrol due to the high price of petrol fuel. So that the increasing for the price of the petrol fuel is a threat for the Volkswagen Company. Besides that, the political issue also is a threat for the Volkswagen Company. A very good example is the country of Malaysia. Malaysia has their own automobile industry, the Malaysias government want to protect the domestic industry from foreign automobile. Due to this factor, Malaysias government has increased the taxes of the imported car for the sake of domestic industry. The population of Malaysia will choose the local car instead of the imported car due to the pricing factor. Competitor also the threat of the Volkswagen. Although Volkswagen has a very strong brand portfolio and strong research and development, but they also have the very strong competitor such as Toyota and General Motor. The product that produce by this 2 company have the standard of quality and lower cost. Besides that, they also have the high automobile technology and environment friendly. This will directly affect the Volkswagen Company and they are a threats. (Volkswagen, The Group, 2013) 3.2) Value Chain analysis.http://www.provenmodels.com/files/2825c320f5910a4647fd289cdcf5a780/value_chain_analysis.gif Value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. This model allows defining company core competences by analysing primary activates for instance: Inbound logistics, Operations, Outbound logistics, Marketing and Sales. Moreover model takes into consideration also Support activities like Procurement, Technology development, Human Resource Management and Firm infrastructure. It is a helpful tool to find company strength and weakness on internal level. 3.2.1) Firm Infrastructure Volkswagen Company is managed by the Board of management. Board of Management is issued by the Supervisory Board which consists of 20 people including chairman, top managers and shareholders. Top managers are elected by workforce and their role is to secure Volkswagen business areas and make sure that the company is on the right way of business. Volkswagen Company has all possible department including procurement, logistic, production facilities, research and development, human resource management, marketing, sales, advertising and services. Taking everything to the consideration, Volkswagen controls almost all the section within starting from gathering raw materials then production and finishing on sales or advertising of ready product. Company will focuses on instant improvement and wants to come out the newest technology available for customers. After sales garages help to maintain car in good shape and provides original parts and lastly broad Human Recourses department counts on people in the entire process. 3.2.2) Human Resources This section describes Volkswagen approach to employees, motivation, expectations and what company can offer. To start with Volkswagen is aware that people create big companies. They are vital part of it and fundamental basis. Company has 513,000 employees around whole world, but almost half of them work in Germany. Firm seek for a people who can give best performance out of them, but still maintain demand and ability called flow-channel as it gives best results and performance to allow company boost up. Cooperation and leading by example is another aspect of Human resources department in Volkswagen. Principle says: Lead, Demand and Promote which means in order to achieve success company need to have stable cooperation between different departments for instance management and workforce. (Volkswagen Human Resources, 2013) 3.2.3) Technology Development This section is describes processes within the Research and Development and the strategies with it. As it was stated earlier, Volkswagen focuses on constant improvement. Company believes that through innovation process it is possible to make cars safer, more reliable and efficient. Volkswagen continue to develop new technologies, as an example could be downsizing all turbocharged TDI (Turbo-Direct-Injection) diesel and TSI (The Spark-Injection) petrol engines, but still remaining performance and improving ecology and economic of products offered. BlueMotion Technologies engines still are being improved, so we can expect more efficient power units in future. Another example could be assistance services like Park Assist which makes car automatically seeking for the space to park and park afterwards. Lane Assist keep car on the same lane on highway. Coming/leaving home will keep a light around the car after leaving it or before entering. All the examples are shown only significant examp les and burden of proof that company really bet on technology and keep it as a key factor to overcome competitors and bring new customers. (Technology of Volkswagen, 2013) 3.2.4) Procurement Purchasing function is dealt by purchasing department. As it was stated in Inbound Logistics section Volkswagen has to secure continuity of whole production and entire value chain model. To do so it is necessary to keep strict control and monitoring process of getting raw materials like steel, plastic, rubber, lithium and aluminium. To do so company invented Central Procurement and Treasury System in 2007 to ensure if all resources are actually available to acquire to make sure that none of the factories suddenly will stop production process. System also looks for alternative sources where resources can be obtained. Moreover, location of factors makes an impact on procurement. 3.2.5) Inbound Logistics In the general automobile industry, most of the company is mainly using materials like steel, plastic and copper. By time going and constant innovation process and ecology care make this materials gets slowly substitute by other materials like aluminium, lithium and even cobalt. Volkswagen do not owe any mining subsidiaries therefore is addicted to supplier. To secure production continuity company has to secure process of getting raw materials. So that German manufacturer come out with raw materials strategy. This includes IT system and they named it Central Procurement and Treasury System. 3.2.6) Operation An operation is the process of putting raw materials together and producing the final product. Volkswagen operations process takes place in factories that company possesses. There are more than 94 production facilities in different locations. Volkswagen Company believe in systematic localization so production plants can handle themselves the value added process. This process of international outsourcing allows to reduce the currency risks, transport and duties. Different production facilities focus on producing various car or separated models. 3.2.7) Outbound Logistics This section is focusing on delivering product to the retailers, outlets, stores and more. It is important to state that company has own logistics department called Volkswagen Logistics which deliver product to Volkswagen outlets. As it was stated before different production facilities produces various parts and models. From those facilities cars are ready to be transport in to outlets. Volkswagen logistics uses mainly road transport and big trucks to transport ready to use products. 3.2.8) Marketing and sales Marketing and sales describes pricing, promotion and selling the final product within value chain. Volkswagen makes adverts sport independently. Usually spots describe specific product or new technology invented to the car. They are advertising on TV station, internet website, YouTube and more. Social services where Volkswagen exists like Facebook and Twitter allow users to share experience with Volkswagen brand. This is a great tools to create a relationship or brand loyalty with actual customer and acquire new one. 3.2.9) Service This section describes aftersales services and hotline. To start with Volkswagen produce original spare parts for own cars. Customer can order it through website or local dealer. It is a great advantage because no misunderstanding appears comparing to ordering car parts by customer who do not know so much about cars. Another thing is that original Volkswagen services are located in most cases next to local dealers network. Basically after ordering a spare part it can be mounted into the car directly afterwards by specialist crew. Garages are located next to saloons, it is easy way for customers to find a best place to service a car due to staff that knows models. In the other hand it brings additional funds for the company and it is also a best way to collect primary data as staff can also make survey among users of Volkswagen. Products offered by company have also a guarantee period, when can be serviced under Volkswagen garages. Task 3 Review the existing strategy or strategy practised by this company and propose a better strategy for this company based on available option. 4.1) Business strategy A firms relative position within its industry determines whether a firms profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantages. Michael Porter devised two type of competitive advantage; low cost and differentiation. Low cost as the name implies, involves the organisation using low price as their strategy for competitive advantages. Cost leadership is a strategy where the organisation competes on price, rather than quality or advanced features. Economies of scale are needed with this strategy and organisations opting for this need to ensure they are efficient and keep their operating costs at a minimum. A low cost strategy does not guarantee a competitive advantages, customers also have to regard the product and service as representing value for money. Differentiation involves the organisation making the product or service concerned somehow special in the market like making it st and out from the competitive in some way, making it special, distinctive, unique rather than low cost. Differentiation is a strategy where the organisation offers a product or service that somehow quite distinct from its competitor. Again the customer has to value the distinct element of difference. Volkswagen as it German translation is mean people car, continue to make car affordable for everybody. Even though competition in automotive sector is relative high and tough, company put efforts to maintain the idea and keep product in affordable and competitive price. But in the same time Volkswagen keeps improving actual products and applies process of instant innovation. New technologies, more efficient engines and completely unique assistance systems are only significant examples of implementing differentiation leader approach. Another thing that needs to be taken to the consideration is existence in many markets. Volkswagen as an international company focuses to keep their products available everywhere in the world by overcoming many cultural barriers. Therefore company uses broad market scope. Due to broad portfolio German car manufacturer can meet demand of all customers. Potential customer has variety of choice between many product and options offered by Volkswagen for insta nce interior version, capacity and type of engine and extra equipment. Volkswagen differentiates from other competitors by having long developed value chain including after sales services and financial consultancy due to Volkswagen Bank and Volkswagen Financial Services. It also has an impact on automotive market, because there are many other car companies that can provide car from same sectors. High rivalry in the industries keeps all mayor players under pressure. From the above business strategy we can know that the strategy Volkswagen Company used is the differentiation strategy in porters generic competitive strategies. Of cause, Volkswagen Company can continue using the same strategy and it will increase in sale and profit. But a strategy cannot last for long time and it must be change according to the time and the position of the company. (Volkswagen Strategy,2013) So that, to bring the company to a better future and increase the profit and the sale. The Volkswagen Company has to come out the new strategy to change the previous strategy if it is not work. Volkswagen can change their current different strategy to focus strategy. In my opinion, Volkswagen Company can focuses on positioning the Volkswagen as a global economic and environmental leader among automobile manufacturers. They can define some goal that are intended to make Volkswagen the most successful and fascinating automobile in the world in the future. Volkswagen can deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. The Volkswagen can also set a target for its sale every year. For example set a goal to increase unit sales more than 10 million vehicles per year. At the same time, this also can help Volkswagen to capture an above average share of the development of the major growth markets. The Volkswagen has to aim to becom e the top employer across all brand, companies and regions and to build up a first class team. Volkswagen can focus in particular on the environmentally friendly orientation and profitability of their vehicle project so that the Volkswagen has the right products for success even in more challenging economic condition. At the same time, this will mean that capital expenditure remains at manageable levels. On top of this, Volkswagen can expand the customer base by acquiring new, satisfied customers around the world. In addition, Volkswagen can aim to increase satisfaction among their existing customers. Volkswagen shall continue the measures they are currently taking to improve their productivity and quality regardless of the economic situation and without any time limit. Conclusion The business environment is a very important subject to learn. This will help company to analyse the competitor strategy and their own company strategy. On top of this, business environment can help the company to look into their company problem not only from one side but with another view. After analyse the problem, the company can come out the solution to solve the problem. Besides that, this will also help the company to come up the new idea to the company and gain profit and sales. The company also can come out the new vision, mission and goal after analysing the business strategy and bring the company to a better future.

Compare the Ways in Which the Roles of Women are Portrayed Essay

When focusing explicitly on the topic of a woman’s seemingly ever-evolving status, one would constantly perceive it to be a working progress of the woman and the rise of her independence. So, why when analysing both, ‘The Wife of Bath’ and ‘Death of a Salesman’ do these roles of the most prominent women seem to be in reverse? The history of a woman’s autonomy branches outwards from the past, therefore enforcing the idea of a woman, living in an earlier period, to exist under high demands of fulfilling the traditional expressive position. Yet with regards to Chaucer’s tale, why is it that Alisoun is able to possess characteristics that are both a controversy for the 14th century during in which it was written, and to a certain extent, this era momentarily? On the other hand, the 1950s ‘Death of a Salesman’ harbours a heroine who remains true to her decade’s basic notion on how both a woman and a wife should persist to be, consequently presenting Linda Loman as a stock character. With a distance of 6 centuries, is there an abstruse intention to why both the female protagonists are depicted in an unusual fashion, and totally out of the ordinary when its context is taken into account, or, is this simply the writers’ approach to manifest some sort of a response, whether it be mere shock, indulgent laughter, or utter appreciation? The titles alone contain an instantaneous conception on how both women are portrayed concurrently. ‘The Wife of Bath’ obtains an immediate link to Alisoun, unlike ‘Death of a Salesman’ which simply refers to Willy Loman and includes no innuendo of his wife Linda. Alisoun’s ownership of the tale is reinforced by the noun ‘Wife’ as a direct association to her, suggesting that she is the focal point of the tale. But is she? The prologue is definitely in her possession with her martial history being the key plot; however the tale on the other hand clearly centres the knight as the protagonist, consequently endorsing the audience to make an initial judgment on Alisoun’s character as one which is strong enough to acquire her own title. Maybe Chaucer’s main purpose was to make his eponymous hero a female to either stagger the audience by the pragmatical meaning of this whereby such power and eminence is handed to a female character, or to purely ridicule a woman with any supremacy, and in effect, is symbolic since it contains the intention of formulating humour for an audience existing in a 14th century world. With this reasoning in mind, the common use of the noun ‘Wife’ would then become a more abstract version of this since, in essence, this is merely an idea of her control and alliance to the city. Perhaps the title ‘The Wife of Bath’ can be decoded then as a euphemism that solely associates with Alisoun’s, ‘Housbandes at chirche dore I have had five-‘ This has been translated as a misrepresentation of her being promiscuous which uses hyperbole to reinforce the concept and also assists in the beginning of a caricature adaptation of a woman who is unlike most others. On the contrary, since ‘Death of a Salesman’ purely refers to Willy, this would consequently support how dominating the male gender had been in the early 50s. In relation to Linda however, the absence of any insinuation of her in the title holds a vital insight of how she is portrayed through the play itself. This maintains the persistent imagery of Linda conserving her private role as a housewife, and to an extent, Willy’s constant positive conscience, Willy – ‘I suddenly couldn’t drive anymore. ’ Linda – ‘Maybe it was the steering wheel again. ’ The adverb ‘Maybe’ certainly exhibits some indecision with Linda’s response indicating that even though she may not entirely know what Willy requires, she knows it is necessary for her to provide a reasonable answer that will help ease the blame off Willy, facilitating the assumption of Linda’s loyalty to her husband, even during the worst of times. Arthur Miller’s intention of having no connotation to Linda in the title could be indeed for the purpose of supporting the idea of her selflessness compared to Willy’s egotistical behaviour. This theory of Linda’s ignored compassion is also demonstrated when Willy commits suicide. ‘I can’t understand it. ’ This simple sentence is most commonly used with the verb ‘do not/don’t’, but, semantically, Miller permits Linda to unusually phrase this with the modal auxiliary verb and the nagator ‘can’t’ to express her rejection towards comprehending his refusal of living life fully. Perhaps the importance of this approach was to portray just how vulnerable and helpless not just Linda, but the rest of the female population was in the 50s. As if to say it had nothing to do with the capacity of the female brain but the knowledge of where that woman should remain to be. The title is therefore a description of Linda’s personality and depicts just how much Linda is taken for granted. In the earliest stage directions of ‘Death of a Salesman’, the lexis used to describe Linda Loman all relate to the semantic field of household items and the act of obeying a person: ‘stirred’ ‘iron repression’ ‘admires’ ‘listening’ Semantically, theses lexicons relate to the play itself. The stative adverb ‘admire’ implies Linda may not feel worthy of Willy therefore she can only have a high regard for him and not the ability to put herself in his position. According to this then, Linda could be summarized as a character that has a low opinion of herself. The comparison to household items proves to be crucial since it could be categorized as an exposition, introducing the audience to Linda’s most prominent characteristic. A more modern audience, and in particular contemporary women, would argue that this was very demeaning since it implies this was all they are known for. Throughout the description of the Wife from the General prologue, the audience obtains a direct inkling of her character. ‘Housbandes at chirche dore she hadde five’ This sentence delivers an eye opener as to what Alisoun’s social status is. Since only the elite managed to marry inside of a church, this would then imply that from the age of 12, Alisoun has supposedly not ascended the ladder of social mobility. The syntax of this however creates some hesitancy to admit the true number of her failed marriages. Given that she leaves the actual amount ‘five’ till last reinforces the idea of her true emotions towards them. The similarity between Linda and Alisoun then would be that aside from the fact that one woman has had considerably more partners than the other: Alisoun is still in search of love, remaining to be ever willing to find her true match. This is further proven with the syntax from the quotation. As ‘Housbandes’ is the first word in the sentence, it indicates she finds pleasure in having a husband because of the urgency to articulate the concrete noun ‘Housbandes’, despite the fact that they were all failures. Linda’s crime is that she loves her only husband far too much. It is evident that in spite of her devotion to Willy, he still ignores her and takes her for granted, Linda- ‘Take an aspirin. Should I get you an aspirin? It’ll soothe you. ’ Willy- ‘I was driving along, you understand? ’ Here it is visible that Willy does overlook his wife completely by his sudden change in topicality and the flouting of the Grice’s maxim of relevance. Perhaps this is due to the way he perceives Linda, and the minimal respect he has for her. This is further evident with his tag question, ‘you understand? Unlike Robin Lakoff’s female language theory, this does not abide by her rules. In her opinion these tag questions imply a need for some support rather than a critical remark. However it is obvious that Willy does not require any backing since he is the most dominant speaker. The pragmatics of this statement show how much of a low disregard he has on Linda’s capability of understanding such a simple concep t as driving, consequently suggesting he does, in actual fact, take his loving wife for granted. Miller’s intentions here differ depending on the gender perspective. Since this is one of many occurrences where Willy insults Linda’s intelligence, this provides evidence of her complete devotion to her husband. Perhaps this mirrors the reality of the 1950s’ female audience therefore Miller’s motive in creating such a character was simply to please the existing female population at that time and nothing more. From a male point of view following the same thesis of art imitating life, Willy’s ability to have both control and authority over Linda would have also been Miller’s method in satisfying the male audience. Linda’s speech also indicates some reluctance of being abrupt towards her husband. ‘Take an aspirin. Should I get you an aspirin? ’ This reads to be an almost repaired statement, strengthening the notion of her delicacy when interacting with her husband. Depending on the stage direction as to how this is supposed to be acted out, another contention could be that Linda’s true being slipped out for a moment. The unusual abruptness of the first sentence followed by the modal verb ‘Should’ may imply how Linda must always remain to be conscious of the words she speaks even if she truthfully isn’t like that. This could possibly have been Miller’s subtle approach in exposing just how human a woman truly is. Linda’s character is one that appears to be careful in every action she undertakes, Alisoun on the other hand gives the impression of being self-sufficient in her decisions. ‘What that he mente therby, I kan nat seyn; But that I axe, why the fifthe man Was non housbonde to the Samaritan? How manye mighte she have in marriage? Yet herde I nevere tellen in myn age Upon this nombre diffinicioun. ’ In a Russian Formalist literary opinion, her attitude here in this verse would suggest she is blasphemous and very defensive of her deeds. By allowing an illiterate female commoner challenge basic Christian belief, Chaucer invites an astonishing controversial angle on reality. An audiences’ reaction to this from the 14th century would be of great annoyance towards Alisoun since she occupies no immense background to express such a powerful opinion. According to the first line ‘What that he mente therby, I kan nat seyn’ this also suggests that her judgment is based on a more personal outlook rather than facts. From my own 21st century perspective following the same Russian Formalist fundamentals, this verse stands to be an opinion and nothing more. Alisoun’s analysis may not have changed but the reaction from the audience would have instead. In actual fact, her intrusive manner would have been one that would have been valued despite of her gender. Regardless of the fact that both texts are fictional, their mediums exhibit various conclusions: since ‘The Wife of Bath’ is classed as poetry there are some limitations as to what could have been written. It would appear that Chaucer’s main objective was to entertain the listener rather than being factual. This is evident due to the consistent structure of rhyming couplets and alliteration. Somme seyde women loven best richesse, Somme seyde honour, somme seyde jolinesse,’ There is a distinctive pattern here which works throughout the rest of the tale. Seeing as though there are no breaks or clear stanzas in the poem, the use of parallelism suggests that a list is about to form without abiding by the usual formation of a list. The rhyming, alliteratio n and sibilance ‘Somme seyde’ ‘richnesse’ ‘jolinesse’, adds emphasis on the ideas explored throughout the tale in a way which amuses an audiences of any age. Death of a Salesman’ has none of these restrictions, whereby no rules or patterns are needed to be followed. Miller is able to write as he wishes, therefore could it be said that this enables him to write according to the truth? As an audience we are only ever permitted to listen and believe the character’s opinions. This limits exactly how much we should class as valid and thus acts as a confinement of plays in general. The importance of this does not only rest on how valid these texts are historically. In context to the essay question, the mediums affect the way the theme of power is portrayed. With the aid of humour, Chaucer is able to manipulate how the audience perceives the unusual occurrence of a woman who owns such authority. This comedy enables the audience to interpret the dubious topics mentioned in the prologue half -heartedly therefore suggesting that the text can’t completely be taken seriously. Conversely ‘Death of a Salesman’ does not include many entertaining scenes to conceal the control Willy has over Linda and consequently Miller sanctions the audience into producing their own take on the subjects referred to all through the play. Sometimes a woman’s basic actions can be justified by her experiences. Alisoun has the ability to convey such intense concepts because of her endless incidents in the past. Her character’s reputation appears to be licentious which consequently enables an audience to reign in on their annoyance of her. Chaucer has portrayed Alisoun in a way which can only be described as caricature. What should be taken into consideration is that perhaps Chaucer’s overall intention when creating such an exaggerated character like the wife was to humour the audience with the ridicule of a woman with such freedom. Or perhaps it was to produce a character like no other that owns the ability to question the acts of society and their standard beliefs. Out of the entire ‘Canterbury Tales’ there are only two women who possess the ability to tell their story: the Prioress and the Wife. Since the Prioress already maintains the basics of a 14th century woman graciously, Alisoun is possibly Chaucer’s technique in inventing a woman who stands for everything the ordinary woman of that time would not and as a result, portrays life on each end of the pole for all types of audiences to experience. Linda’s character owns a front which, even after the analysis, maintains the idea of an obedient wife. However, the initial idea of her abiding by this characteristic has evidently changed. Yes, she still sticks by with her husband, even after affairs and a lack of care and attention, but is she not a stronger woman in spite of all this? Alisoun has the ability to end her marriage as soon as it goes wrong as if to say she is still searching for her ‘ideal man’ and so self-sufficient that she refuses to lead a miserable life, yet Linda remains to be as courteous as ever even after the marital problems. For a 1950s audience, Miller birthed a female icon, a woman who exists in a realist play regarding the common aspiration of the attempts at conquering the ‘American Dream’. All in all, the roles which appeared to be in reverse now seem to walk side by side along the path of independence. Six centuries apart, diverse situations at hand but both individualistically vigorous women ready to undertake what life has planned for the both of them.

Russian Intolerance of Homosexual Behavior - 1110 Words

Although homophobia exists in nearly all societies, Russia has recently gained notoriety for its intolerance of homosexual behavior. In a world that is becoming more and more accepting and tolerant of homosexuality, Russia seems to be moving backward when it comes to LGBTQ rights, existing in a tightly conservative macrosystem. Many Russian’s hold a constructionist view of homosexuality, meaning outside forces are responsible for influencing â€Å"untraditional† behaviors, rather than the contemporary essentialist view, meaning homosexuality is an inborn trait (Welch, 146). Understandably, Russia’s tumultuous political past must be a strong contributor to today’s attitudes towards homosexuality and other sexual orientations. Under the Tsars,†¦show more content†¦Especially made apparent recently during the Winter Olympics in Sochi, another factor is the use of the state run and social media outlets which influence the homophobic attitudes among wo rking class Russians due to this hegemony or dominance of heterosexism as the norm by those in charge. National and local news agencies do nothing but glorify the actions of Vladimir Putin and the Kremlin, and this is effectively brainwashing the public into believing they are in a state of normality. Due to the enactment of the Anti-Gay Propaganda Law by Vladimir Putin and the Duma, the profile of the LGBTQ community has raised significantly in social and state media. Almost all of these reports are outright hostile or else noticeably negative towards homosexuality (Ennis, 1). The state-controlled news network Rossiya 1 is largely responsible for anti-gay propaganda, stating that homosexuals are an aggressive minority and that â€Å"40% of children raised in a same-sex household have venereal diseases† (Ennis, 2). One journalist for Rossiya 1 stated that Russian society is in danger of being engulfed by a â€Å"homosexual sodomite tsunami†. Social media is also being used in the harassment of the LGBTQ community with vigilante groups setting up â€Å"ambushes† luring them to meetings and then humiliating them on camera (Luhn, 1), and even forced to come out to loved ones on some occasions. These videos are then uploaded on websites such asShow MoreRelatedRussia and the Underlying Causes of Homophobia597 Words   |  2 Pagesits intolerance of homosexual behavior. In a world that is becoming more and more accepting and tolerant of homosexuality, Russia seems to be moving backward when it comes to LGBTQ rights. Understandably, Russia’s tumultuous political past must be a strong contributor to today’s attitudes towards homosexuality. Under the Tsars, homosexuality was a crime punishable by imprisonment or death, after Lenin came to power after the October Revolution, homosexuality was decriminalized and homosexuals wereRead MoreCensoring The Censorship Of Media3205 Words   |  13 Pagesthat support hatred towards the LGBT co mmunity. With homosexuality being illegal â€Å"in Cameroon, as it is in 76 other countries around the world. But in Cameroon the police and courts seek to actively prosecute. Around a dozen people are jailed for homosexual offences each year. Even more disturbing is the homophobia that is being stoked in society, and the violence that hate can release† (â€Å"Hate Unleashed†). 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The same was true in the largest migrations of any period before the mid-nineteenth century: the move of 10 million African slaves across the Atlantic and of a similarRead MoreLogical Reasoning189930 Words   |  760 Pagestranslation. For example, it funded a project to develop a computer program that could readily translate from English to Russian and also from Russian to English. After years of heavy investment, one of the researchers tested the main product of all these efforts by feeding in the following English sentence: The spirit is willing, but the flesh is weak. The researcher then took the Russian output and fed it into the machine to be translated back into English, expecting to get something close to the original

Westward Expansion and the Effects on the United States Essay

Running Head: WESTWARD EXPANSION Westward Expansion and the Effects On the United States October 3, 2007 Abstract The Louisiana Purchase was the largest land deal in our history. It doubled the size of the United States and gave us a strong face as an economic power. It brought immigrants from all over the world for the idea of owning land and making a living for themselves. We also had a second expansion with the Adams-Onis treaty in 1819 (Davidson, 2002, p.p. 246-247) where we clearly defined the United States and Spanish board to the Pacific and obtained the Florida territory. This gave the United State a firm foothold and clearly defined boarders for the first time in our history. With the foreign, French,†¦show more content†¦This would have put and extreme economic strain on the import and export of goods from the United States especially on behalf of the southern states which counted on the Mississippi River for transportation of goods. Napoleon Bonaparte was expecting to use his foothold in the United States in conjunction with the territory of Hispaniola as an expansion of the French Empire. He lost the island of Haiti during a slave revolt which stopped his plans to expand. Without the supplies and port of Haiti the Louisiana Territory was useless to him. He was also still involved in war with England and needed additional finances for that battle. In order to obtain additional funds for his war he made the decision to sell the Louisiana Territory to the United States. Thomas Jefferson was the President at the time and knew the implications of not having the rights to ship through the Mississippi and the port of New Orleans. Prior to Bonaparte sending his minister to the United States Jefferson had already sent Robert Livingston to offer to purchase the New Orleans at a minimum. Bonaparte not only offered New Orleans but the entire Louisiana Territory. The treat and sale to the United States was finalized in April of 1803 for approximately $15 million dollars. This is recognized as the largest land purchase in United States history. It is also a major accomplishment as it was completed without the loss of life through a war. SpainShow MoreRelatedEssay On Manifest Destiny1551 Words   |  7 PagesManifest Destiny was a widely spread belief that settlers in the United States should expand across North America. It was the belief that fueled the westward expansion. The westward expansion led to many other events in and around the United States. Before Manifest Destiny and the westward expansion the French and Indian War and Revolutionary War took place which allowed America to declare independence. Manifest Destiny was a big influence on the evolution of transport and technology. Before weRead MoreManifest Destiny1555 Words   |  7 PagesThe Evolution Of Transportation Manifest Destiny was a widely spread belief that settlers in the United States should expand across North America. It was the belief that fueled the westward expansion. The westward expansion led to many other events in and around the United States. Before Manifest Destiny and the westward expansion the French and Indian War and Revolutionary War took place which allowed America to declare independence. Manifest Destiny was a big influence on the evolution of transportRead MoreThe Secession Crisis Of 1860-18611637 Words   |  7 Pagesmany events had impacts on the United States that lead up to the secession crisis of 1860-1861. Slavery had great impacts on the country, such as the economic effect of the South overestimating its importance due to the prevalence of slave grown cotton. 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