Mexican Americans and Presidential Elections Essay Example for Free

Mexican Americans and Presidential Elections Essay The United States has generally been a neutral country in its history. However, in 1914, the country was plunged into World War I after being provoked by many attacks. One of many small attacks included â€Å"accidentally† sinking a United States ship that was exporting goods to other England. After the sinking of the Lusitania, once the world’s largest ship, by German U-boats, the United States leaders knew it was time to join the war. Shortly afterwards, United States intervention helped the Allies, mainly France, the United Kingdom, and Russia, end the war, but the country ended up many lives, around one hundred-thousand. While casualties were low in the United States compared to other countries, the country still did not want to suffer more losses. Therefore, the United States went into a state of isolationism following World War I. After 25 years of peace, a second war, World War II, became another prominent issue for the United States. Like the first war, The United States was again provoked into war. On December 7, 1941, Japan bombed Pearl Harbor in Hawaii, killing over two thousand civilians. Unlike the first war, the United States decided to quickly join its allies after the bombing rather than waiting to be attacked multiple times. The country again plunged into war, but this time, it was in the war for a much larger period of time compared to the first war. As World War II was a bigger war compared to its predecessor, more soldiers were needed to fight. With more soldiers needed to fight in the war, many people had to leave work to defend their country. This meant that jobs would have many open positions, and this wasn’t good for the economy. In order to fill the spots, the United States invited Mexican Americans to fill in the jobs that had been neglected due to war. The program that was then started was the Bracero Program, which was a program started in 1942 to hire temporary workers from Mexico until the war ended and the people returned home. Soon, over one hundred-thousand contracts were signed to get more Mexican American workers to work in the United States. After the war ended, many of the Mexican Americans were deported back to Mexico. However, because they had a taste of having a real job with real benefits, many wanted to return the United States. Therefore, after World War II had ended, many Mexican Americans began to immigrate to the United States, thereby raising the Mexican American population. With a slowly increasing Mexican American population, there will be more political influence in that group. Specifically, as time progresses, the Mexican American population will accelerate in growth, exponentially raising their political influence. This research paper aims to determine how the political influence of the Mexican American group has changed from 1960, when the population was not growing so quickly, to 2012, when the population growth is more prominent. Because Mexican Americans were given a taste of America, many of them wanted to come to the United States even after being deported. Because the Mexican American voting percentage was low in the 1960 presidential election, one could assume that the Mexican American vote wouldn’t affect the election, but with Kennedy winning by such a narrow margin and with a large percentage of Mexican Americans that voted for Kennedy, he won by the narrow margin because of the Mexican American vote. The election was extremely close with â€Å"Kennedy winning by a plurality of only 144,673 votes† (Schmal). Kennedy got just enough votes to surpass his incumbent. Due to the increasing amount of Mexicans coming into the country and being able to vote, more Mexicans were able to vote for Kennedy although it was just enough for Kennedy to win. Also, â€Å"Kennedy, who received about 85% of the national Hispanic vote,† was able to barely squeeze a victory by having Mexican American supporters (Schmal). With such the limited number of Mexican American voters, Kennedy having the majority barely helped put him ahead of Nixon to win the election. So in the end, without the Mexican American vote, Kennedy could have lost that presidential election; he could have lost thousands of potential votes due to the 85% of the Hispanic population that voted for him. One can see that the presence of Mexican American voters helped Kennedy win his election, but Kennedy didn’t exactly try to gain the Mexican American vote through his policies. What this means is Kennedy didn’t single out a specific group of people to help in the United States. All of Kennedy’s policies were intended to help everyone no matter what race, gender, or religion you were. The Mexican Americans that voted for Kennedy, therefore, simply liked his campaign for the nation. In more recent decades, the Mexican American population has transgressed. According to the Pew Research Center, â€Å"in the decade from 2000 to 2010, the Mexican-American population grew by 7. 2 million as a result of births and 4. 2 million as a result of new immigrant arrivals,† so we know that more Mexican Americans are populating the country from births (The Mexican-American Boom). This also means that throughout the 1940s to now, more Mexican Americans have been populating the United States in order to have more births take place in the United States. Also, this 11. 6 million total increase of Mexican Americans is only comprised of newcomers. Compared to 1960, there was quite a large number of Mexican Americans in the United States during the 2012 presidential election. Also, according to the United States Census, the total population of citizens is 262,856,643. Knowing that the population that is able to vote and the Mexican-American population, one can assume that the vote of the Hispanic population is crucial for the victory of a candidate. With a large Mexican American population, there is, of course, more political influence from the group. However, Obama and Romney had different strategies when it came to appealing to the Mexican Americans. One major thing Romney said was that â€Å"had [my father] been born of Mexican parents, Id have a better shot of winning this† in a secretly recorded video in the home of a private donor for a fundraiser (Llenas). He clearly believes if he were Latino, winning would be easier for him. This obviously offended many Latinos, and anyone who is offended by someone would think twice about voting for a man who has a demeanor that basically offends oneself. Romney saying this considerably hurt his campaign with regard to the Latino vote and, subsequently, the Mexican American vote. These types of comments are very sensitive because many are proud of their heritage and background. Even if not many Mexican Americans were offended, other citizens might have felt bad because Romney did not want to be part of his own race. Although it might have been a joke, a candidate must watch his or her public image at all times. However, Obama took a different approach with the Latino population. Obama knew the Latino vote was crucial, and he even stated: â€Å"I will just be very blunt. Should I win a second term, a big reason I will win a second term is because the Republican nominee and the Republican Party have so alienated the fastest-growing demographic group in the country, the Latino community† (Abdullah). Obama is showing that he knows how big of an influence the Mexican American voters will have. Obama also knows Romney made a mistake when he did nothing to appeal to the group. What’s more, Obama also issued an act: the DREAM Act. This Act allowed illegal individuals to reside in the United States so long as the individuals are working or going to school. Because Obama was more sensitive to the Mexican American population, Obama easily got the majority vote for the Mexican American population, leaving Romney in the dust, and the results of the whole presidential election show this: Obama won the election. Millions of Mexican Americans voted â€Å"with resounding 71 percent support for Obama† because Obama has shown patronage to Spanish people (Siegel). By empathizing with the Mexican Americans, Obama clearly showed he cared more about them than Romney. With the presence of Mexican American voters, Obama easily won the 2012 presidential election. One could see that during this presidential election, the Mexican American voting percentage for the nation was less than three percent. However, if one was to look at the Mexican American voting percentage during the 2012 presidential election in the United States between Barack Obama and Mitt Romney, it would be around twelve percent. Thus, the percentage of Mexican American voters has been increasing throughout the years; therefore, Mexican Americans have more influence power because more are coming with more political power for the group. Comparing the 1960 presidential election to the 2012 presidential election, one can see big differences. First, the percentage of Mexican American voters in 1960 was a mere 3 percent compared to the rather large 12 percent in only 2010 while the population was still growing due to more births (Schmal). From this, one can conclude that the Mexican American vote in 2012 had more influence on the presidential election than the 1960 presidential election. What’s more is that Kennedy, the winner of the prior election, had not done much in order to get any Mexican American votes while Obama clearly had policies, like the DREAM Act, passed to help with the percent of Mexican American votes he had. Therefore, by comparing these two presidential election results and statistics, one can see that with more Mexican Americans voting, it’s imperative for the presidential candidate to sway the Mexican American voters in order to have a better chance of winning the election.

Indian Premier League Marketing Case Study

Indian Premier League Marketing Case Study Cricket is just one of those many sports which was conceived by the English and perfected by the world; the Indian Premier League is just an extension of this phenomenon. The Twenty 20 format was invented in England in 2003 but it really took off when the master strategist that is Lalit Modi took it upon himself to take this format a step higher into crickets first franchise based sports event. In late June 2007 Lalit Modi who was then Vice-President of the Board of Cricket Control for India spoke to Andrew Wildblood of the International Management Group (IMG), a company with a vast experience in the whole area of sports management. IMG and Lalit Modi then sat down to discuss this model and finally came up with the idea that is the IPL in its current format. The idea behind creating city based teams was based on the model present in sports in US and UK. IMG designed the IPL after an intensive study of the primary sporting leagues around the world such as the NHL, NBA, NFL and EPL. They examined the theoretical models and also the result and impact of each of these leagues before arriving at the final blueprint. As in most other areas, there were at least as many learnings from the shortcomings and weaknesses as there were in the strengths and benefits mapped to the individual market contexts. What has finally emerged as the IPL design is one that has been meticulously refined to work for cricket.The league structure has been modeled so as to flourish in the uniquely Indian context, and drive the development of grassroots talent in Indian cricket. The idea had all the ingredients to be a success. The best cricket players of the world, fans from around the world and a dollop of glamour due to the presence of Bollywood celebrities, corporates and Indian politicos. The IPL was the first of its kind sports extravaganza of its kind, prior to this India has been fed a steady diet of 50 overs and test cricket. This kind of model which is common in the west but a first of its kind in India provided many new avenues for all the stakeholders. The grand old game of Cricket has undergone several makeovers in its history. Test cricket was followed by 60 over one dayers which later became 50 overs. The all white strip of the 70s gave way to the colored clothing and day-night matches of the Kerry Packer era. The Twenty 20 format which originated in England was devised to bring back the crowds in English County Cricket. The game in England was going through a major crisis and the introduction of T20 was instrumental in bringing a much needed dose of excitement in the game. Once again English were left to marvel as the sport they had created in their own backyard was spun into the Great Indian Tamasha by Lalit Modi and his comrades. Commercialization of IPL: Indian Premier League (IPL) has defined a new set of paradigm to do business in the Indian landscape. This was bound to happen someday, looking at the craze for the cricket in this country. IPL is not a yet another cricket extravaganza but an event where money is spun around with many different angles and huge stakes are involved in it. IPL has corporatized cricket in a unique way. It has added a new dimension of marketing and branding the sport in India. IPL is a business which has big economy of scale. India has seen the success of different businesses and the organizations or entrepreneurs running them and now it is the turn of IPL. Overall IPL itself has become a big brand under the leadership of Top management and it is a matter of interest that how it has been done as compared to the failure of its rival league ICL. The Value Positioning of IPL is Fast and Quick Entertainment Which has its own pros and cons according to the test and 50-50 Over Cricket Fraternity. The Making of the Franchises: The biggest USP of the Indian Premier League is that, here the teams are run and managed by various corporate houses or Bollywood celebrities. The owners of the teams went through a bidding procedure to buy the teams and after that, the cricketers were also put up forauction. The managements of the teams took part in the auction and bid for their desired cricketers, with a view to make their team the strongest one among all others. Cricketers from around the world, including the Indian cricketers were put up for auction. The BCCI actually followed the format of England`s most popular football event, the Barclays English Premier League (EPL) for governing the rules and regulations of the Indian Premier League (IPL). Right from the ownership of the franchises to the games themselves, IPL saw an exciting cocktail of Cricket, Bollywood and Business Barons. The people involved in buying these franchises were the whos who of Bollywood and Indian Business Houses.The winning  bidders  for the eight  franchises  were declared on 24 January 2008.   The total base price for the auction was US $400 million but the auction went on to fetch US $723.59 million.On March 21, 2010,  Pune  and  Kochi  were unveiled as the two new franchises for the fourth edition of the Indian Premier League. The base price this time around was $225 million. While Pune was bought by Sahara Adventure Sports Group for $370 million, the Kochi franchise was bought by Rendezvous Sports World Limited for $333.3 million. The process was to have been completed on March 7 but was postponed by two weeks after many bidders and the  BCCI  objected to stiff financial clauses. The second franchise auction fetched total $703 million. This auction brought a lot of attention towards the IPL for the alleged involvement of Union Cabinet Minister ShashiTharoor . His involvement in trying to tip the scales in the favor of a particular consortium created much furore in the media Open Auction for Individual Players: Highest bidder becomes the buyer. Each player has a base annual fee which is on a pro-rata basis depending on his availability. Each IPL franchise has a max limit to spend on bidding for players. Franchise Owner(s) Captain Price (USD) Price (Rupees) Mumbai Indians Mukesh Ambani  (Reliance Industries) Sachin Tendulkar $ 112.9 m Rs. 441 Cr Royal Challengers Bangalore Vijay Mallya  (UB Group) Anil Kumble $ 111.6  m Rs. 440 Cr Deccan  Chargers Deccan Chronicle  (Venkat Ram Reddy) Adam Gilchrist $ 107.0   m Rs. 422 Cr Chennai Super Kings India Cements  (N.Srinivasan) Mahendra Singh Dhoni $ 91.90 m Rs. 359 Cr Delhi Daredevils GMR Group( G.M Rao) Gautam Gambhir $ 84.0 m Rs. 331 Cr Kings XI Punjab Ness Wadia  (Bombay Dyeing),  Priety Zinta, Mohit Burman (Dabur) and Karan Paul (Apeejay Surendera Group) Kumar Sangakkara $ 76.0 m Rs. 300 Cr Kolkata Knight Riders Red Chillies Entertainment  (Shahrukh Khan,  Gauri Khan,  Juhi Chawlaand  Jai Mehta) Saurav Ganguly $ 75.1 m Rs. 296 Cr Rajasthan Royals Emerging Media (Lachlan Murdoch, A.R Jha and Suresh Chellaram), Ultra tech cements, Shilpa Shetty, Raj Kundra Shane Warne $ 67.0 m Rs. 264 Cr Pune Sahara Adventure Sports Group TBD $ 370 m Rs. 1702 Cr Kochi Rendezvous Sports World Limited TBD $ 333.3 m Rs. 1533 Cr Economics of IPL Television rights and sponsorships: The IPL is predicted to bring the BCCI income of approximately  US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up  Kingfisher Airlines  as the official umpire partner for the series in a  Rs.  106 crore (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires uniforms and also on the giant screens during  third umpire  decisions Television rights: On 15 January 2008 it was announced that a consortium consisting of  Indias  Sony Entertainment Television  network and  Singapore-based  World Sport Group  secured the global broadcasting rights of the Indian Premier League.  The record deal has duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament.  Ãƒâ€šÃ‚  This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court,  Sony Entertainment Television  signed a new contract with BCCI with  Sony Entertainment Television  paying a staggering  Rs.  8700 crores for 10 years. Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. Below is a summary of the broadcasting rights around the world. On 4 March 2010 ITV announced it had secured the United Kingdom television rights for the 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4 free to air channel. Sony charges Rs 4-5 lakh per 10 seconds, (top soaps charge Rs 1.5 lakh per 10 seconds). According to Television Audience Measurement (TAM), the average Television Rating Points (TRP) of the first 14 matches in Season 1 was 4.97; in Season 2 it was 4.52, and in Season 3 its grown to 4.69. If IPL-1 reached 77 million people in the first 14 matches, IPL-2 went to 96 million and IPL-3 is at 108 million. The ratings have also raised team earnings. Winning Bidder Regional Broadcast Rights Sony/World Sport Group Global Rights,  India ONE HD Free-to-air HD and SD television in  Australia. Owned by Network TEN. Sky Network Television New Zealand  broadcast rights PCCW Hong Kong  broadcast rights, broadcast on Now Sports. StarHub Singapore  broadcast rights, broadcast on Cricket Extra. Astro Malaysia  broadcast rights on Astro Box Office Sport. SuperSport South Africa,  Central Africa  and  Nigeria  broadcast rights. Arab Digital Distribution Middle East  broadcast rights on ADDs  CricOne. Broadcast to  United Arab Emirates,   Bahrain,   Iran,   Iraq,  Jordan,  Kuwait,  Lebanon,   Oman,  Qatar,   Palestine,  Saudi Arabia,  Syria,  Turkey, Algeria,  Morocco,  Tunisia, Egypt, Sudan,  Libya  and  Nigeria. GEO Super Pakistan  broadcast rights Willow TV Rights to distribute on  television,  radio,  broadband  and  Internet, for the IPL in North America. DirecTV United States  Exclusive broadcast rights on Cricket Ticket. Asian Television Network Canadian  broadcast rights. Aired on Pay-per-view channel. Aired on  XM Radios ATN-Asian Radio  as well. Sports Max Caribbean  broadcast rights. ITV United Kingdom  broadcast rights, broadcast on  ITV4. Sponsorships: Indias biggest property developer  DLF Group  paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013.Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million. Revenue and Profits: The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion in 2010.  It was valued at U$2.01 billion in 2009 by the same consultancy. There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009.]While the London Times said that all but  Kings XI Punjab  made a profit. In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with  Swiss  watchmaker Bandelier to make official watches for the IPL. Official IPL applications: DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of  Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently, they have released the IPL T20 Mobile applications for  iPhone,  Nokia  Smartphonesand  Blackberry  devices. Soon it will be made available across all other major Mobile platforms including the  Android,  Windows Mobile,  Palm   others. How Does IPL make Money? Auction of broadcasting rights. Title sponsorship and corporate sponsorship. Sale of Tickets (20% allocated to IPL). Auction of Franchisee rights. Official Umpires sponsorships. How is the Income Distributed? Share of the broadcasting money with franchisees. Share of the sponsorship money with franchisees. Share of ticket money with franchisees. Inauguration expenses. Prize Money. Sources of Income for an IPL Franchise (ROI) Share in revenue from the broadcasting rights. Share in the sponsorship money. Share in revenue from the sale of tickets. Revenue from In-stadium Advertising. Sale of Players to other franchise. Revenue from own sponsorship and corporate sponsorship. How is the franchise income distributed? Franchisee fees: 10% of the total franchisee costs every year to IPL. Players cost. Match fees and Inauguration expenses. Rent of Stadium. Marketing and promotional cost. Fees for coaches, physiotherapists and other members. Administrative cost. Franchisees can earn profit in IPL as Team owners get 80% of broadcast revenues, 60% of sponsorship revenues, 100% of team sponsorship revenues, 80% of ticket revenues, 87.5% of all merchandising revenues, and 100% of all hospitality revenues. Brand Finance, which came out with IPL brands latest valuation at $ 4.13 billion, said that the brand alone has risen significantly, providing tremendous economic value to its owner, BCCI. Although the English Premier League is valued much higher at $12 billion, the IPLs valuation has risen above $4 billion in just three years, Brand Finance pointed out. Indian Premier League would generate revenue of $1 billion this season, thanks to huge fan following across the globe, attracting a large number of advertisers. Indian Premier Leagues brand value has more than doubled to $4.13 billion (over Rs 18,000 crores), while Chennai Super Kings has emerged the most valued franchise this year, says a study. Ranked fourth last year, Chennai Super Kings led by MS Dhoni has moved to number one with a valuation of $48.4 million, followed by Shahrukh Khan-owned Kolkata Knight Riders ($46 million) and Shilpa Shettys Rajasthan Royals ($45.2 million). The valuation of teams pale in comparison to the IPL brand itself, which has more than doubled from last years $2.01 billion. The individual franchisees have also seen a fair amount of uplift in value since last year. Vijay Mallya-promoted Royal Challengers Bangalore is ranked fourth this year with a valuation of $41.9 million and is followed by Nita Ambani-owned Mumbai Indians ($40.8 million), Delhi Daredevils ($40.5 million), Kings XI Punjab ($36.1 million) and Hyderabad Deccan Chargers at the bottom with a valuation of $34.4 million. Consider this. Chelsea, one of the wealthiest, most powerful football clubs in Europe the Premiership giants, who were bought by Russian oligarch Roman Abrahmovic for  £140 million (Rs 966 crores) in one of the most high-profile takeovers in international sport in 2003, would appear a mid-table struggler if compared to the  £246.35 million (Rs 1,702 crores) Sahara splashed out to buy the Pune team. While it is almost certain that Rendezvous Sports pumping in money for a Kochi-based T20 franchise sounds the death knell for Keralas traditional favorite, football, at Rs 1,533 crores, the cricketing venture heads both Chelsea and Liverpool, which was taken over by US ice-hockey team owners George Gillett and Tom Hicks for  £219m (Rs 1,511 crores) in February 2007. It should be noted that seven seasons ago, the Russian oligarch was paying the amount he did for an established brand, one that was almost a century old, while the Indians paid these astronomical sums merely to gain entry into what is still a fledgling venture, which recently began only its third season. THIRD SEASON VALUATION: The crowds are swelling, with experts estimating a 25 per cent jump in gate money. In Season 1, higher-end ticket sellers like the Mumbai Indians and Delhi Daredevils earned Rs 15 crore each. Gate money for bigger franchises could hit Rs 20 crore this season. The gross revenues from gate money, television advertising and sponsorships on an IPL double-header day, industry experts say, could touch Rs 40 crore. Marketing Strategy: IPL The DLF Indian premier league is a concept sell. It is clearly observed that IPL is a perfect example of controversy marketing Strategies: Auctioning the franchisees. Auctioning the players participating in the IPL tournament. Advertisements on various TV and radio channels. Cheerleaders were one of the most important thing that is talked about, foreign girls attracted huge crowd. Worldwide telecast. Locations: the venue chosen for the cricket matches was a strategic choice of places which are named after franchisees, which helped attract people. Conflicts with some media partners and some other cricket boards again demanded the attention of people. Timing: IPL has shown its strategic application of intellect by choosing the evening time for the matches, which made people watch game comfortably. ICL: the rival ICL had been one of the reasons for the publicity and emergence of IPL. People started comparing the IPL ICL that caused the huge publicity for the IPL Opening ceremony gala, Live Concerts. Franchises taken by film stars like Shahrukh Khan, Pretty Zinta and JuhiChawlaetc are the center for attraction, which made some Bollywood stars come for the game. Use of models and Bollywood stars for anchoring and promotion of teams like Akshay Kumar for Delhi daredevils, Shahrukh khan for Kolkata Knight Riders. The commentators were not less than PROs, use of phrases that pleased sponsors and made them pay more. Example: for every six it was a DLF Maximum, for every special moment it was city moment of success. Advantages and Disadvantages Players: Advantages Disadvantages Earn at least Rs 80 Lakhs ($200000) or more per season on average. Due to the tight schedule of international cricket, Chances of injury lowers the tenure of career. Bonuses and Prize Money from Team owners. Neglecting other forms of cricket A great stage to show case skills and compete with the best in the world. Fast game. Stamina and patience to build an innings and bowl tirelessly to get wickets is lost. The top 4 highest earning international cricketers are Indians, with the captain, Mahendra Singh Dhoni, leading the way with annual earnings estimated at US$10m, Tendulkar at US$8m, Yuvraj and Dravid earning in excess of US$5m. Franchise: Advantages Disadvantages Using the cricket property to promote other businesses. Financial Loss if the IPL fails to take off. Prize money if the team wins. Franchises Pays the team and financial costs i.e. Cost of acquisition. They earn from the share in revenue from IPL. Promotional expenses have to be paid by franchises. They also pay the franchisee fee e.g. RCB has to pay $11.16m p.a. for 10 years. Sponsors: Advantages Disadvantages Spot rate charged from advertisers of IPL. Spot Rate may go down if any IPL season is not a blockbuster. Improves customer base. Too much reputation at stake tied to the fortunes of the franchise teams as a whole. Sponsors get branding and recognition. BCCI: Advantages Disadvantages The BCCI makes good money solely from the sale of TV rights, promotion and franchises. May forget to put efforts to promote other forms of cricket Domestic and Test Cricket. Got a great source of revenue. Viewers: Advantages Disadvantages Unlimited Masti and entertainment. Chances of family fights over Channel viewer ship. A great arsenal to make the case strong against the Saas Bahu fans in the family. Capital costs in terms of additional investment in television sets. A very good reason to increase productivity in office Return home by 8 pm.

Analysis of Information Technology Role for Global Retailer

Analysis of Information Technology Role for Global Retailer PART 1: INTRODUCTION 1.1 Purpose of report: This report has been requested by Mr Frank Hedge, the CEO of Myer Department Stores- Australia. The reports purpose is to investigate and analyse the strategic role of information technology (IT) to Myers business, including an IT infrastructure audit. Cloud computing is evaluated, and recommendations made for its partial adoption. 1.2 Limitations: This report is limited by the lack of IT infrastructure details provided by Myer. Assumptions were made when required, to enable completion of the report. 1.3 Scope of the report: This report focuses on Myer and the potential use of cloud computing within its IT infrastructure. Divided into four main sections, the report covers Myer; IT infrastructure challenges; cloud computing costs/ benefits and recommendations for cloud computing adoption. It has been compiled from research literature and phone/email interviews with two Myer store managers. 1.4) Myer and its industry Homepage URL; http://www.myer.com.au/ Myer is Australias largest department store group with 65 stores and approximately 14,000 employees. It is present in 25 of Australias top 30 retail centres and attracted 185 million customers in 2009 (Myer 2010). Myer generated net profits of $106.8 million for the first half of the 2011 financial year (AAP 2011). Myer operates across major segments of the Australian non-food retail industry as a department store chain. This industry consists of four segments; household goods, clothing soft goods, department stores and other (eg newspapers, books) (Myer 2010). Myer competes with other department stores, discount department stores, and single store operators as well as internet retailers and direct retailers. Within the department store segment, David Jones is Myers main competition though the former targets a slightly higher income group (Myer 2010). Competition exists with other retailers on price, store location, product range and customer service. Additionally, consumer demand hinges on factors such as disposable income which are sensitive to macroeconomic conditions eg interest rate rises (Myer 2010). The industry has struggled recently, due to weak consumer confidence and increased competition from cheaper overseas internet retailers (GST free and strong Australian Dollar) (Brooks 2010). 1.5) Myers products services: Myer offers approximately 600 000 product lines from 800 suppliers globally including categories such as; clothing; beauty and cosmetics; electrical and homewares (Myer 2010). Myer provides additional products and services such as; Myer One customer loyalty program, over 3 million members. Gift cards Myer corporate sales- eg corporate gifts, office fit outs, VIP nights Insurance (home, contents, travel, car) Bridal gift registry Myer Visa Card (Myer 2010). 1.6) Myers corporate mission corporate structure: ‘At Myer we strive to offer customers a wide and relevant choice of brands, rewards and ideas in a way that makes them feel both welcome and inspired, (Myer 2010, p.3). Myers corporate structure is shown in Figure 1.1. Head office operates under a hybrid of divisional (eg apparel, electrical division) and functional groups (Finance, marketing etc). A national retail store manager oversees regional store managers, who oversee individual store managers. Head office functional groups, directly manage their particular function (eg HR) in the individual stores (Myer 2010; S Johnson 2011, pers. comm., 20 April). (Adapted from: Myer 2010, pp. 25-7). 1.7) Myers major business processes: Laudon and Laudon (2010), note business processes are sets of activities to produce a product or service. Due to its variety of offer, Myer has many business processes such as; Sourcing product to offer in store. Automating administrative processes. Reducing stock theft. Creating visual merchandise displays. Analysing potential sites for new stores. Refurbishing existing stores. Making sales (Myer 2010). 1.8) Myers business strategy Myer has invested substantially in its business since 2006 ($500 million) realizing a world class supply chain, improved retail execution and focused customer service (competitive advantages) (Myer 2010). Myer aims for additional margin and sales growth using specific strategies of; Opening 15 new stores in next five years. Revitalizing instore environments for a better customer experience. Expanding the Myer One program. Implementing a new point of sale system (POS) improving productivity customer service. Implementing a CCTV system to reduce losses (Myer 2010). 1.9) Myers relationships with external entities: Myer has significant relationships with a variety of entities which include; Its 800 global suppliers (Myer 2010). Global sourcing offices in Hong Kong and Shanghai (Algar 2011). Partnership with Melbourne Institute of Technology for paid internship for students (RMIT 2011). Myers involved with philanthropic and community programs including children and womens charities and Melbourne Christmas Carols (Myer 2010). PART 2: IT INFRASTRUCTURE: ISSUES AND CHALLENGES(727 words) 2.1) Description of Myers IT infrastructure: Laudon and Laudon (2010 p. 191) describe IT infrastructure as, ‘the shared technology resources that provide the platform for the firms specific information system applications. It includes investment in hardware, software, and services†¦that are shared across the entire firm†¦. Myers IT infrastructure was analysed according to Laudon and Laudons (2010 p. 203) model which comprises of seven components. The required information was obtained from Myers Head Office IT department and interviews with two store managers (Appendix 1). A summary of each component is presented in Table 2.1. The IT infrastructure differs between head office and individual stores, due to centralization (Slotty 2009). TABLE 2.1 Summary of Myers IT infrastructure ecosystem. (Adapted: Myer IT department; Interview with two Myer Store managers 2011). The key findings from the analysis of Myers IT infrastructure presented above, are as follows; Computer hardware platforms: Client machines (desktops) are not standardized across Myer. A small number of servers exist at multiple locations (65 stores) doing replicated tasks (localized data storage, networking etc). Operating system platforms: Client and server machine software is licensed per computer with Windows variability on client machines. Large information asymmetry exists between managers and sales staff due to their limited access to software (Laudon Laudon 2010). Enterprise software applications: While an intranet portal exists to link to Myers applications, only newer applications (eg Mymerch- merchandising, POS) are fully integrated. Many legacy systems remain isolated and not integrated. Networking/Telecommunications: Myer operates both analog (phone system) and digital (data) networks using two providers (Telstra and IBM). While Myer accesses the internet, it also operates private networks (intranet) in the form of LANs and WANs. Networking is not possible between individual stores. Consultants System Integrators: Integration and implementation of new IT infrastructure is outsourced to IBM, including training. Data management storage: While the majority of Myers data is stored with a third party vendor, localized data storage occurs at individual stores (65). Internet platforms: Physical infrastructure and maintenance of Myers website is outsourced to third parties. Information asymmetry exists, with very limited access to internet for individual stores. Myers network infrastructure is further illustrated in Figure 2.1, which outlines information flows. Note information does not flow between stores, only between stores and head office. (Adapted: Myer IT department; Interview with two Myer Store managers 2011). 2.2) The issues and challenges of managing Myers IT infrastructure: Myer faces several challenges and issues in managing its IT infrastructure. Laudon and Laudon (2010) identify challenges arising from platform and technology change, management and governance and investing in infrastructure prudently. These challenges are also influenced by the strategic role of IT to the business and the impact of the industry in which the organization operates. By revisiting section 1.8 it can be seen that IT plays an important strategic role in achieving Myers medium term goals of increased operating margins and sales growth by; Facilitating increased supplier and sales volumes from new store initiatives (eg hardware and software required). Optimizing productivity, cost savings and customer satisfaction via implementation of new applications (POS system and CCTV loss prevention system). Catering for an expanded Myer One loyalty program (increased data storage and analysis needs for targeted marketing) (Myer 2010). As a result of ITs important strategic role, the challenges of managing Myers IT infrastructure are intensified. This is best demonstrated by specific examples; The challenge of platform and infrastructure change: To best accommodate expected future growth, improved productivity, cost efficiencies and increased data needs, infrastructure components need to be easily scalable (Armbrust et al 2010). This will be particularly true with regards to Myers hardware software platforms, its enterprise software applications and its networking, internet and data storage platforms. Currently, significant pressures exist within Myers industry. Consumer spending is down and offshore internet retailers are offering cheaper prices due to the strong Australian dollar and absence of GST (Brooks 2010). This poses further challenges to Myer to adjust components of its IT infrastructure quickly to generate database driven marketing programs or improve its operating efficiencies (Myer 2010). If cloud computing platforms are considered as future components of Myers infrastructure, then appropriate use guidelines and practices will be needed. Service level agreements (SLAs) for example would commit cloud computing vendors to minimum levels of performance and reliability for Myers systems (Hinchcliffe 2009). The challenge of management and governance: The management and governance of Myers IT infrastructure is significant, considering its strategic role, further evidenced by the commitment of $500 million to its IT program since 2006 (Myer 2010). Aspects to be considered include the location of IT control (centralized or decentralized model), the allocation of IT costs to functional groups or stores, the strategies and policies for using IT and measuring effective return on IT investments (Laudon Laudon 2010). The challenge of investing in IT infrastructure prudently: Considering the significance of IT infrastructure for Myer as it seeks its business goals, this is a crucial challenge. Whether Myer should rent or buy its infrastructure components will be further investigated in section 4 of this report. (Laudon Laudon 2010) PART 3: CLOUD COMPUTING ITS BUSINESS BENEFITS COSTS(986 words) 3.1)An overview of Cloud Computing: Zhang et al. (2010) note cloud computing is not a new idea. While many definitions abound, from an organizations perspective, ‘Cloud computing is an architecture in which companies consume technology resources as an internet service rather than as an owned system (Brandel 2009, p. 1). Most people have already experienced cloud computing through the use of Hotmail, Gmail or Facebook (Wyld 2009). Recent improvements in internet bandwidth, virtualization of servers and storage, open source software, adoption of Web 2.0 standards, has pushed cloud computing strongly into the business sphere (Kennedy 2011). Mell and Grance (2011) claim that cloud computing consists of five crucial characteristics, three service models (software, platform and infrastructure as services) and four deployment models (private, community, public and hybrid clouds) which are outlined in Tables 3.1 and 3.2. Potentially cloud computing can deliver to a business most of its IT needs (from computing power to collaboration tools to software) as an on demand service, wherever and whenever required. As long as an internet connection exists, computing becomes location and device independent (Agger 2009). TABLE3.1 The crucial characteristics, and service models of cloud computing. (Adapted from: Mell Grance 2011, pp. 2-3; Department of Finance Deregulation 2011, pp. 12-3) TABLE3.2 The deployment models of cloud computing. (Adapted from: Mell Grance 2011, pp. 2-3; Department of Finance Deregulation 2011, pp. 12-3) 3.2) Current trends in Cloud Computing: Present studies suggest, ‘†¦the number of organizations using cloud computing to rise to 43% within four years as they continue to cut their costs (Cross 2011 p. 1). In addition to greater cloud computing use in general, there are several trends within cloud computing concerning areas such as; User type deployment models- ONeill (2011), notes small to medium enterprises using cloud computing are typically accessing public clouds for cost savings compared with private clouds. Alternatively larger enterprises use private clouds (third party or onsite) for greater control. Governments (federal level) are trialing SaaS and Ouellette (2011) believes state and local governments will soon follow. Purposes for using cloud services- Its principal use remains as a testing/developing environment and/or as a platform for less critical services and applications (Knorr Gruman 2010). Synder (in The Australian 2010) believes moving core applications to the cloud is still to come. ITs changing role- Hakala (2009) believes the need for IT workers performing maintenance tasks will contract as cloud computing is embraced and employees can ‘self serve directly from the cloud. Innovation- Cloud computing will continue to be a conduit for business innovation due to its low costs and rapid scalability of IT resources (Kennedy 2011; Information Age 2011) Pricing- Cloud computing pricing (especially commodity) continues to become cheaper and simpler for users. Thibodeau (2009) suggests models utilizing a set number of hours for a range of cloud services. SLAs improved security- Improving cloud computing reliability via strong service level agreements (SLAs) continues (Hinchcliffe 2009). Colley (2011) Violino (2010) expect most businesses will demand independent certification of cloud providers reliability in next few years. Cloud providers are targeting improved security to allay user concerns. Working groups such as the Cloud Security Alliance are focusing on this issue (Thibodeau 2009). Violino (2010) noted a need for better access control and identity management within and across clouds. Improved performance and service- The performance of cloud services rises, as more managed service providers enter the market (Ouellette 2011) and performance monitoring standardises (Thibodeau 2009). Typically IT staff connect cloud services individually, though cloud aggregators and integrators are emerging to smooth this barrier (Knorr Gruman 2010). 3.3) The business benefits of Cloud Computing: Cloud computing offers many benefits to business. Leighton (2009 p. 5) asserts, cloud computing will ‘transform the way IT is consumed and managed, promising improved cost efficiencies, accelerated innovation, faster time-to-market, and the ability to scale applications on demand. Sagari (c. 2010) notes the level of benefits cloud computing brings to an organization will vary dependant on the types of services utilized, the business processes evident and the degree of integration achieved. Major business benefits can include; Reduced costs (set up ongoing) * Increased flexibility response times Scalability increased efficiencies * Increased business focus. Increased innovation * Improved mobility Armbrust et al (2010) maintains, one of the most impressive benefits of cloud computing is scalability (elasticity of resources). The business pays for its hardware needs (servers, storage) on demand with the cloud providing great elasticity. Business needs can be scaled up or down as required, saving time, money and improving revenue in peak periods (Zhang et al. 2006; Waxer n.d.). Additional business benefits offered by cloud computing include; Smoothed cash flow * Increased strategic role for IT Reduced business risk * Improved sustainability. Greater computation power * Improved business continuity These benefits are further expanded in Appendix 2 with business examples and their references. 3.4) Cloud computing solutions for Myer: Section 4 details specific cloud computing recommendations to be adopted by Myer. In contrast, Table 3.3, outlines cloud computing solutions best suited to Myer for the aspect identified in column one. The reasons for these choices are as follows; Servers for serving applications- Amazon EC2 has been the market leader in this area and for good reason (Huang 2010). It exceeds Microsoft Azures new offering and it has a superior range of operating systems to use (eg Linux, Myer using), compared with Googles App Engine (Amazon 2011). Servers for storage- Amazon S3 was preferred over Microsoft Azure and Nirvanix for the reasons noted in Table 3.3 eg a price leader, very easy to use and highly reliable, SLA exceeding 99.99% (Huang 2010). Client productivity software- Microsofts new Office 365 retains the known office layout of which Myer staff are familiar. Additionally it incorporates email, calendar collaboration tools. Superior in features to Google Docs or Zoho (McAllister 2010). Private cloud- If recommended to Myer, Amazons virtual private cloud is a good solution. It integrates easily with a firms existing IT infrastructure, including firewalls and security systems (Amazon 2011). Applications- As an application development platform, Force.com has been suggested for its long history of business application development. Furthermore, to use this environment, subscription to Salesforce.com CRM applications are required, which may be beneficial to Myer (Force.com c.2011). TABLE 3.3Most suitable cloud computing solutions for Myer. (Adapted from: Amazon 2011;Force.com c. 2011; Microsoft 2011) 3.5) Costs of cloud computing to Myer: Typically the IT industry uses ‘Total Cost of Ownership (TCO) to determine the total cost of a technology implementation (Laudon Laudon 2010). Table 3.4 provides an estimate of the costs to Myer in implementing the cloud computing solutions listed in Table 3.3. As can be seen, support, maintenance, space and energy costs pass to the cloud provider and hardware and software acquisition costs are essentially avoided. Some training costs of the IT staff involved in implementing and/or the staff using the cloud services would be incurred (Aggarwal McCabe 2009). A small amount of ongoing support to Office 365 users may also be required. Integration issues and costs are not expected, as the servers and software to be sourced via the cloud will not be critical systems. Additional infrastructure costs (eg bandwidth) resulting from cloud computings greater internet reliance, may occur. Downtime estimates from providers SLAs are less than typical IT departments of large companies ie 44hrs/yr (Mann 2010). Moving data into and out of Amazon S3 storage, will incur costs (Amazon 2011). Finally, Aggarwal and McCabe (2009), reported TCO savings of some 50% over four years, for medium sized businesses implementing CRM software from the cloud, compared with on-premise deployment. TABLE 3.4 Total cost of ownership (TCO) for Myers cloud computing solutions. (Adapted from: Laudon Laudon 2010, p. 224; Amazon 2011; Microsoft 2011; Force.com c.2011 ) PART 4: RECOMMENDATION OF CLOUD COMPUTING ADOPTION/ ADAPTION(785 words) 4.1) Competitive forces model for IT infrastructure Investment: Specific recommendations for the adoption of a cloud computing strategy by Myer will soon be made. These recommendations will be based on the preceding analysis and also take into account the ‘competitive forces model for IT infrastructure as described in Laudon and Laudon (2010 pp. 222-3). Table 4.1 summarises the main points of this model as it relates to Myer. TABLE 4.1: Competitive forces model for IT infrastructure investment of Myer Model components Outcome 1) Market demand for Myers services (eg customer, supplier enterprise): Myers point of sale (POS) system supply chain improvements are based on extensive research of their services. These systems improved efficiency speed, and are satisfying customers, suppliers staff (Tindal 2010) Information asymmetry especially with sales staff is affecting performance.

The Grapes of Wrath Essay -- Literary Analysis, John Steinbeck

What does family mean today? What did it mean 80 years ago? The theme of family is explored throughout the novel The Grapes of Wrath, particularly in the character Ma Joad. In some ways her definition is similar to mine, in some ways it is different. John Steinbeck used her meaning of family to help contribute to his message of the book, the saving power of family. Ma Joad makes numerous actions and says countless things that depict to the reader how she views and defines family. I agree with a select few of them. I do believe that the family unit should stick together, but only to an extent. Ma Joad recounts that â€Å"Al-he’s a-hankerin’ an’ a-jibbitin’ to go off on his own†¦ There ain’t no fambly now† (ch.26, p.536). She is implying that due to the absence of Noah and Al wanting to leave, they have lost their family ties. Without these ties they are no longer a family. Al even says that he is â€Å"goin’ out on [his] own purty soon. Fella can make his way lot easier if he ain’t got a fambly† (ch. 26 p487). He is implying that he will no longer associate himself with the other Joads because they are weighing him down, keeping him from his own desires. When Rose of Sharon brings up that she â€Å"and Connie dn’t want to live in the county no more†¦ a little worry came on Ma’s face† (Ch 16, p224). She did not like the thought of her daughter, although married with a baby on the way would ever leave her and her husband. She even goes so far as to ask Rose of Sharon â€Å"Ain’t you gonna stay with us- with the family† (Ch16 p224). I would be devastated if one of my siblings decided to up and leave without any intentions of returning. Sticking together is vital to keep a healthy family relationship. Although they do not live with us, I see my siblings a... ... He then goes on to tell Tom about how a Hoovervilles is structured and cue him in on how he will be treated in the present and the future. This shows us that the people are one group, one family. He is dropping settle hints to help Tom and the Joad family despite the fact that they just became acquainted with each other. The entire migrant force became one family. Family is a timeless importance in our mental and physical well being. In the novel The Grapes of Wrath, John Steinbeck depicts this cultural characteristic in Ma Joad. Although the definition of family has changed, some characteristics still hold true. Family does not necessarily mean genetically similar. It can mean much more than that, such as a large group of people struggling together to survive. One single person can belong to many families, but essentially we are all one family, the human race.

Physician Assisted Suicide Essays -- Physician Assisted Death

"With the stroke of a pen, California Gov. Jerry Brown made it legal for physicians in the state to prescribe lethal doses of medications if their terminally ill patients wish to end their lives. Brown signed the "End of Life Act" into law on Monday, and in doing so California joins four other states — Oregon, Washington, Vermont and Montana — where patients' right to choose doctor-assisted death is protected either by law or court order." http://www.npr.org/sections/thetwo-way/2015/10/05/446115171/california-governor-signs-physician-assisted-suicide-bill-into-law Death, despite various definitions of the concept, is an unavoidable part of life in which all persons will one day become acquainted. However one prefers to essentially exist and prolong this event is completely his or her choice. Or is it? What, then, if an individual should choose death itself? Should that person, regardless of the reason for hastening death, be denied assistance if sought after? The concept of physician-assisted suicide has been a topic of debate since the birth of medicine. Controversy even surrounds its name as the term â€Å"suicide† is associated with a form of mental illness and irrational behavior, both of which are to be prevented it if at all possible according to medical obligation (Quill and Greenlaw). Physician assisted death/suicide occurs when a physician provides a medical means of death and instruction to a patient but does not administer the actual cause of death (Lonnquist and Weiss 389-91). This is quite different than the concept of active euthanasia in which a physician directly administers the cause of death. Recognized as far back as the 5th century BCE in the ancient Hippocratic Oath, the origin of this practice cou... ...hy E., and Greenlaw, Jane. "Physician Assisted Death." From Birth to Death and Bench to Clinic: The Hastings Center Bioethics Briefing Book for Journalists, Policymakers, and Campaigns. Garrison: Hastings Center, 2008. 137- 42. Physician Assisted Death. Web. 5 Nov. 2013. http://www.thehastingscenter.org/Publications/BriefingBook/Detail.aspx?id=220 2. 5. Reich, Warren T. "The Hippocratic Oath." Encyclopedia of Bioethics. Revised ed. N.p.: n.p., 1995. University of Minnesota Human Rights Library. Web. 5 Nov. 2013. http://www1.umn.edu/humanrts/instree/hippocratic.html 6. Roberts, John, and Kjellstra, D. Carl. "Jack Kevorkian: A Medical Hero." BMJ. JSTOR, 8 June 1996. Web. 29 Oct. 2013. 7. "Frontline: The Kevorkian Verdict: The Thanatron." PBS. PBS, n.d. Web. 29 Oct. 2013. http://www.pbs.org/wgbh/pages/frontline/kevorkian/aboutk/thanatronblurb.html Physician Assisted Suicide Essays -- Physician Assisted Death "With the stroke of a pen, California Gov. Jerry Brown made it legal for physicians in the state to prescribe lethal doses of medications if their terminally ill patients wish to end their lives. Brown signed the "End of Life Act" into law on Monday, and in doing so California joins four other states — Oregon, Washington, Vermont and Montana — where patients' right to choose doctor-assisted death is protected either by law or court order." http://www.npr.org/sections/thetwo-way/2015/10/05/446115171/california-governor-signs-physician-assisted-suicide-bill-into-law Death, despite various definitions of the concept, is an unavoidable part of life in which all persons will one day become acquainted. However one prefers to essentially exist and prolong this event is completely his or her choice. Or is it? What, then, if an individual should choose death itself? Should that person, regardless of the reason for hastening death, be denied assistance if sought after? The concept of physician-assisted suicide has been a topic of debate since the birth of medicine. Controversy even surrounds its name as the term â€Å"suicide† is associated with a form of mental illness and irrational behavior, both of which are to be prevented it if at all possible according to medical obligation (Quill and Greenlaw). Physician assisted death/suicide occurs when a physician provides a medical means of death and instruction to a patient but does not administer the actual cause of death (Lonnquist and Weiss 389-91). This is quite different than the concept of active euthanasia in which a physician directly administers the cause of death. Recognized as far back as the 5th century BCE in the ancient Hippocratic Oath, the origin of this practice cou... ...hy E., and Greenlaw, Jane. "Physician Assisted Death." From Birth to Death and Bench to Clinic: The Hastings Center Bioethics Briefing Book for Journalists, Policymakers, and Campaigns. Garrison: Hastings Center, 2008. 137- 42. Physician Assisted Death. Web. 5 Nov. 2013. http://www.thehastingscenter.org/Publications/BriefingBook/Detail.aspx?id=220 2. 5. Reich, Warren T. "The Hippocratic Oath." Encyclopedia of Bioethics. Revised ed. N.p.: n.p., 1995. University of Minnesota Human Rights Library. Web. 5 Nov. 2013. http://www1.umn.edu/humanrts/instree/hippocratic.html 6. Roberts, John, and Kjellstra, D. Carl. "Jack Kevorkian: A Medical Hero." BMJ. JSTOR, 8 June 1996. Web. 29 Oct. 2013. 7. "Frontline: The Kevorkian Verdict: The Thanatron." PBS. PBS, n.d. Web. 29 Oct. 2013. http://www.pbs.org/wgbh/pages/frontline/kevorkian/aboutk/thanatronblurb.html

Racial Discrimination and Class Prejudice

If someone said racism to you, what would you first think of? Would one think of black and white people straight away? If so, you need to understand that racism isn’t just about skin colour it’s about where you’re from, what religion you are and often different parts of a country are split due to racial discrimination. The idea of racism has been around for hundreds of years, it’s because human’s natural instinct is to put others down to make themselves look better. When Africans were taken across the Atlantic for the slave trade, they were demoralized so much so that they would rather take their own life than commit to a life of slavery.In southern America in 1619 White farmers and landowners needed cheap labour to work on their plantations; this is why the slaves were first brought to America. The Americans regarded the black people as animals; they didn’t agree that they were even the same species. However this all changed when slavery was banned around America in 1807, and every man was free. Eventually black men begin to gain land of there own and work for themselves, but this did not go unnoticed.Even after the civil war the black people in the southern states of America were still discriminated against and treated awfully. Groups of men used to go around at night and just burn, torture and kill any black people that they think have stepped out of line. Racial discrimination is still a very big part of our world today, racism is not just black and white, in Zimbabwe white farmers are being pushed out of their land; where their families have lived and farmed for hundreds of years, whilst their own land is being distributed as the black farmers believe it is there land.Nevertheless the white families are left penniless. In England today Muslims very often feel discriminated against, as English people are scared of them, English people think of them as terrorists after a lot of bad press, but this is not the case. If the cloud of doubt were lifted just a little, millions of people would have better lives. I find it hard to understand how people accept the status that they are given; they should surely be able to choose how to live their life and what to do.In â€Å"Roll Of Thunder, Hear my Cry† one line really stuck out for me, â€Å"Comical objects to cruel eyes that gave no thought our misery† this shows how the black people recognize their place in society and even if they don’t believe in it they accept it. Martin Luther King gave an inspiring speech, which changed the views of millions of people around the world â€Å"I have a dream that one day this nation will rise up and live out the true meaning of its creed: â€Å"We hold these truths to be self-evident: that all men are created equal. â€Å"†Equality is a hard concept to grasp for many people around the world due to the fact that lack of education is still a big problems lots of different countries espec ially L. E. D’s, this is mostly due to class. However this year in America, a country renowned for their vicious racists, have elected a black president. Barack Obama, the aforementioned president, is a pinnacle of light to such a diverse nation. Seeing as a mere thirty years ago black people were still fighting for entirely equal rights. Barack Obama is now thought of as the most powerful man in the world.Never the less this does not discount racism in America as there is evidence to suggest that the poor black people and ethnic minorities do not still receive the opportunities given to white people. Class prejudice happens all around the world, in England today this is a big issue, but the homeless often sell ‘big issues’ around the streets so they can scrap a living from the tower of success. Every class in Britain is stereotyped, it is almost as if the country is divided into, people your allowed to talk to and people your not. These are often referred to as classes.People get stereotyped on their class all the time, then it often falls into smaller categories such as race, or where you live. Stereotyping is a habit that we all need to get out of. Racism and Class prejudice is a growing problem in England today, if we do not take action it may get out of control. Infect some would argue it already is with the steady growth of gang crime and people getting hurt just because of where they are from. We don’t want to have people beaten on the streets or worse killed just because of their background. Everyone deserves a chance in life without being pre judged by other people.

Baroque in the Vatican

Baroque in the Vatican Throughout the ages, civilizations around the world have expressed themselves through various kinds of art such as dance, music, painting, and architecture. Styles of art vary from culture to culture, and over time each style evolves into something completely new. In the mid sass's, there was a change in culture that completely reshaped the European world. Known as the Renaissance, individuals persevered to recreate, and reinterpret the forgotten knowledge and accomplishments of the past. However, as time went on, culture began to change once again.What came out of the Renaissance was an extravagant style most commonly known as the Baroque. Unlike the Renaissance, which striver to meet realism in all its likeness, the Baroque was a hyperbole of reality, bringing in a major sense of theatricality through the synthesizing of various medias. The Baroque period finished what the Renaissance started, and evidence of this is found in SST. Pewter's Basilica in Vatican City. It is regarded as one of the holiest sites in the world and is described as â€Å"the greatest of all churches of Christendom. It uniquely displays both the Baroque fashion and inundations of the previous Renaissance. After Emperor Constantine officially recognized Christianity, he began the construction of the great basilica in the year of 324 AD in the exact location that it stands today. After its completion, several hundred years went by and in the 15th century, it was decided that the old basilica was to be rebuilt. Under the reign of Pope Julius II, reconstruction began on the current building in the year of 1506.During the Renaissance, esteemed artist Michelangelo became the main architect in 1546, when he designed the dome of SST. Pewter's Basilica. It is believed to be one of Michelangelo finest pieces of work, and unfortunately it was also one of his last. The great double dome is made of brick and rises to a total height of 448 Ft from the floor of the basilica to the top of the external cross. It is the tallest dome in the world. The exterior is surrounded by a massive order of Corinthian pillars, emphasizing that realistic notion of the Renaissance.What is unique about this dome is that Michelangelo did not make it a hemisphere, but a parabola. Designed with all the beauty and decor that this age had to offer, the dome of SST. Pewter's, the greatest dome in Christendom, represents the brilliant ingenuity of the Renaissance. Forty years passed since the death of Michelangelo and on the first day of Lent, February 18, 1606, the demolition of the remaining parts of the Constantine basilica began. The tombs of various popes were opened, treasures were removed and final plans were made for the new basilica.Pope Paul V commissioned Carlo Modern to pick up where Michelangelo left off, and having enormous shoes to fill, Modern completed the magnificent facade, the front entrance of the new basilica. As a memorable piece of work, the facade stands 149 Ft high and 376 Ft wide, built of travertine stone. Approaching this massive entrance, soaring Corinthian columns pull your eyes upon 13 classical statues standing on top of the faded, all beautifully shaped with Baroque theatricality and expressions that resemble lifelike characteristics stressed in the Renaissance.As Christ is centered in front over a colossal pediment, he is accompanied by eleven disciples and John the Baptist. Representing the transition from the Renaissance into the Baroque, the faded alone remains Just a single portion of this grand masterpiece. In 1629, Genealogies Bernie is appointed as Modern's successor by Pope Urban VIII and at last we arrive in the Baroque era. Bernie was to become regarded as the greatest architect and sculptor of the Baroque period as he completed the phenomenally extravagant Piazza did San Pitter, or SST.Pewter's Square. Executed between 1656 and 1667, this vastly open court measures to be 1,115 feet long and 787 feet wide, surrou nded by a colonnade of 248 columns, each 64 Ft tall. At such a colossal scale, this enormously over-sized court and over the top decor, reflects the essence of Baroque fashion. To further exaggerate everything, standing on the rim of each of the inner columns are 140 larger-than-life statues of different saints, each uniquely made with precise expressions reflecting that deep drama emphasized in the Baroque.The part of the colonnade that is around the ellipse does not completely encircle it, but reaches out in two arcs, which represents the arms of â€Å"the Roman Catholic Church reaching out to welcome its communicants. † The center of this piazza is an obelisk, known as â€Å"The Witness†, at a total height of 130 Ft, including base and the cross on top, it is the second largest standing obelisk, and the only one o remain standing since its removal from Egypt and re-erection at the Circus of Nero in 37 AD, where it is believed to have bore witness to the crucifixion of SST Peter.On each side of the obelisk are two beautiful fountains, one designed by Modern (1613) and the other by Bernie (1675) which was built as a counterbalance. Bering's piazza is a marvelous example of Baroque excellence. Every aspect is furnished with extraordinary detail and each statute dramatically presented, bringing that overwhelming sense of intense theatricality. After you have rested from the intense experience of the grand entrance, at last e enter into the great basilica.As you slowly take your steps inside, your mind will get lost as the luscious splendor of this grandeur interior throws you in circles. â€Å"The first burst of the interior, in all its expansive majesty and glory: and, most of all, the looking up into the Dome; is a sensation never to be forgotten. † – Charles Dickens, 1846 Covering an area 5. 7 acres, it has a capacity to hold over 60,000 people, making it the largest church in the world. From the floor to the ceiling, the interior is laced with intricate detail, and luxurious design.Every bit of space is used to display the nines of Renaissance/Baroque monuments and decoration money could buy, employing the talents of those greats as Michelangelo and Bernie. Starting from the entrance, along the columns are niches housing 39 statues of various saints. In the right aisle, the first major sight is Michelangelo beautiful Pieta. Regarded as one of Christendom greatest sculptures, the Petite ¤ resembles the young Virgin Mary caught in a moment of sorrowful rumination as she holds the lifeless body of Jesus in her arms. The proportionally correct lifelike features make this a masterpiece ofRenaissance perfection. Michelangelo Petite ¤ transformed the Renaissance from a devotional image into a monumental statement on the meaning of Christian sacrifice. As your pulled deeper into the basilica in away of its beauty, your eyes become fixed on a single vanishing point designed at the end of this colossal hallway. A stonished, you will find Bering's magnificent bellyaching, a monumental canopy that shelters the papal altar and the holy relics of SST. Peter. Ingeniously, it also serves to fill the vertical space under Michelangelo great dome, making it the visual center of the silica.The canopy reaches a peak of 90 Ft, and the spiral columns a height of 65 Ft. It is composed of 927 tons of dark bronze and is furnished with gold leaves. The sheer mass of the bellyaching may seem irrelevant but it is a resemblance of that exaggeration in Baroque style, along with the unnecessary need for such elaborate gold floral designs. Being the first of Bering's works in SST. Pewter's, he incorporated a vast mixture of sculpture and architecture. Angels are also consistent throughout the monument, giving an overall effect of the Ark of the Covenant.The bellyaching represents an important development in the Baroque design of interiors and furnishing. SST. Pewter's Basilica uniquely holds the best of each age, both the Renaissance and the Baroque. It was constructed over a period of several hundred years by the world's most renowned artists. Together, they created a timeless masterpiece rebirth out of the Renaissance, and matured through the Baroque. Over half a millennium later, it remains one of the holiest sites in the world and has captured the marvelous beauty of the Renaissance and Baroque that is celebrated every day.